FASHION FIX: THE SMART INNOVATIONS YOU NEED TO KNOW ABOUT

FASHION FIX: THE SMART INNOVATIONS YOU NEED TO KNOW ABOUT

The global smart fabrics market is projected to reach $5.5bn by 2022, according to a recent report by Transparency Market Research, with the sector set to undergo a segmentation based on products, applications and functions. In terms of application, fashion is one of the key industries where smart fabrics could be incorporated and help lead the growth of the market. While players in the industry might feel like the conversation around getting the convergence of fashion and technology right has been going on for ages (and it really has!) without much change, we have actually come a long way since the dawn of fashion tech circa 2004. The smart creatives have realised that fashion tech pieces are not merely a light up dress (although there’s nothing wrong with a bit of sparkle). Similarly, engineers have understood the importance of how products look and feel, making design a fundamental part of the product creation process instead of an after thought. Lastly, and arguably the most exciting part, is that some fashion tech pieces have made their way to the consumer market, as opposed to staying confined to the real of performance art, reserved for celebrities and the runway only. With that in mind, we decided to round up some the most stylish and functional products on the market. Emel + Aris Smart Coat London-based brand Emel+Aris has created the world’s first luxury smart coat by using revolutionary heat technology. The coat, which is available for both men and women, lets the wearer control the temperature with three heat settings, which can be activated at the touch of a button. The...
MEET YIYU CHEN, THE TAIWANESE DESIGNER MAKING WAVES IN THE INDUSTRY

MEET YIYU CHEN, THE TAIWANESE DESIGNER MAKING WAVES IN THE INDUSTRY

You’d be forgiven if you haven’t heard of Yiyu Chen.. yet. But not for long. The Taichung-based designer, who’s just won Denmark’s first fashion technology competition, Aarhus Walks on Water, says she’s has always been interested in clothing but this was her first time integrating technology into her work. “Fashion for me is appealing in both substance and significance level. I really enjoy the process of making each piece of garments, taking care of details and trying to present them in a proper way. On the other hand, the fact that fashion is always evolving with society and reflecting civilized life, make it a difficult task for a designer to be always relevant. There’s always something to learn.”   While this might have been the first time Chen has solely worked with tech, her work experience includes working alongside the legendary Iris Van Herpen – undoubtedly one of the trailblazers in the industry. “To work in Iris Van Herpen’s atelier was very challenging but with a lot of fun. Sometimes we need to experiment with different materials and try to figure out how to achieve the ideal results. Iris is really calm and friendly; I truly respect that she always knows what she wants and has a clear standard of quality. The experience taught me a lot on how a designer should insist and persist during design and producing process, the amazing results on Iris’s show coming with no accident. This experience makes me more open to any challenge and willing to cooperate with people in different fields.” As part of the AWOW competition, designers were tasked with creating...
INTERVIEW | SQUARESPACE’S CMO ON THE IMPORTANCE OF BUILDING ONLINE PRESENCE

INTERVIEW | SQUARESPACE’S CMO ON THE IMPORTANCE OF BUILDING ONLINE PRESENCE

The future of fashion might be smart textiles or shopping just by thinking about a product but some of the most pressing conversations of the present are still: Can fashion brands nail it online? For an industry that’s always obsessed with the new and the next, it is shocking that news about Chanel opening an ecommerce store make headlines. Establishing an online presence shouldn’t be daunting. At least not in this day and age. To help demystify some of the worries around this as well as the benefits that come with an ‘always on’ web portal, we recently spoke to Kinjil Mathur, CMO of website building company Squarespace. As the Chief Marketing Officer of Squarespace, Kinjil leads the company’s world-class marketing team. Before her time with the company, Kinjil spent years building technology competencies for retail giants, most notably as Vice President of Digital Marketing for Saks Fifth Avenue. Here she shares tips on building an impactful web presence, hints on trends in the ecommerce space and highlights some of Squarespace’s star fashion clients. You have a lot of experience in luxury fashion and e-commerce. How can fashion brands’ online presence deliver the higher personal experience of shopping in a brick-and-mortar store? A lot of what is interesting about fashion is the story behind the brand. One of our fashion fashion customers here in the UK is a designer called Sadie Williams. If you get to look to her products in store you wouldn’t appreciate the story behind it as much. Online allows her to have that deep interaction with the customers and fully tell her story. So, as...
FASHION TECH EVENTS AND OPPORTUNITIES YOU DON’T WANT TO MISS

FASHION TECH EVENTS AND OPPORTUNITIES YOU DON’T WANT TO MISS

Another fashion month is behind us and while we didn’t see as much tech updates on the runway, the fashion tech crowd was as active as ever. We walked on water at Denmark’s first floating show, talked about smart retail at Avantex Paris and discussed how fashion can use technology to tap into the Transformation Economy at Digital Fashion Forum. And as we’re entering a full fall season, there’s much more to get excited about. Here are our top event picks in the coming months. What: Fashion Tech Week Where: Paris, France When: 12th – 20th October 2017 The rundown: The fifth edition of Fashion Tech Week will bring together industry experts and enthusiasts for a mix of events across the French capital, with an opening night that will include speakers from Lectra, Easysize and Amazon. Other highlights include a fashion tech pitch night, where 5 startups will present their ideas in from of an expert jury, Fashion tech expo, which will welcome 18 exhibitors presenting products and services across the categories Morphing fashion, High-tech fashion and Eco-citizen fashion and a hackathon. So, whether you’re an entrepreneur, designer or just curious about the industry, we’re sure you’ll find something that suits! Find out more here. What: Superhuman Summit Where: Vancouver, Canada When: 21st October 2017 The rundown: Superhuman Summit is a single day speaker-focused event presenting ideas on how to advance your human potential. A collection of expert speakers, musical performances, and lunchtime breakouts led by unique specialists will lead you to become more superhuman. This single-day showcase presents lessons, stories and practices from superhuman specialists that are rooted...
INTERVIEW | LYST’S JENNY COSSONS ON HOW TO MAKE IT IN FASHION

INTERVIEW | LYST’S JENNY COSSONS ON HOW TO MAKE IT IN FASHION

From Head of Client Sales at Conde Nast to Chief Partnerships Officer at global fashion search platform Lyst, Jenny Cossons has over 20 years of experience in the fashion and digital industries. Looking fabulous in a 3.1 Phillip Lim dress and Saint Laurent platforms we’re not surprised to hear that Jenny is passionate about fashion and the empowering qualities she believes it can bring to an individual. We sit down with Jenny to talk fashion and tech, from the changing landscape of luxury fashion to the values she looks for in new hires and advice she has for women in the industry. You’ve worked in the fashion space for over twenty years now. How have you seen it change over time? The greatest change I’ve seen has been in the last five years, particularly within luxury fashion. Outside influences have forced change – the rapid growth of businesses like Amazon, Net-a-Porter and the development of the smartphone have fundamentally changed how everyone looks at retail. Previously it was a foregone conclusion that a consumer would come into store, there wasn’t such a focus on what they needed, now brands have to really listen to the customer and their demands. Amazon has also been key in shaking up the industry. If a company doesn’t do same day, or next day delivery, customers now think they’re crazy. Prime is being used as a verb! I like how I now work for a company where transparency to the customer is key – the main role of Lyst is to deliver from want to wear – helping them find exactly what they’re after....