AWOW PUTS DENMARK ON THE FASHIONTECH MAP

AWOW PUTS DENMARK ON THE FASHIONTECH MAP

Danish design is known all around the world and the country has been a leader in the field for decades. In a natural step for Denmark’s progressive design thinking, we will soon see the city of Aarhus carving its spot in the fashiontech scene through Aarhus Walks on Water – a weekend of activities covering the intersection of fashion and technology, all of which are free to attend and open to the public.

The event is a collaboration between Aarhus University, VIA University College, Headstart Fashion and the festival at Filmby Aarhus / Interactive Denmark, with the concept developed by professor Marianne Ping Huang, Lene Elsner and fashion designer Gitte Søgaard.

This spring Aarhus Walks on Water staged an open call for designers to take part in the first fashion technology competition in Denmark. After careful consideration, eight international design teams were chosen, paired with regional fashion companies and tasked with the challenge to recreate four of the companies’ own styles with a fashiontech twist. The final pieces will be showcased at a spectacular floating runway on the city’s harbour. Aarhus Walks on Water is the first of its kind when it comes to collaboration between the fashion, business and educational partners. The big night will see the winning team leaving with a prize of €10,000 awarded by a team of international jury members including our own Kristina Dimitrova, Radr founder Preben Meyer and Elektro Couture fashion tech designer in residence Joanna Hir. By the looks of the initial designer sketches (see some of them below), it’s going to be one hell of a show!

Sketch by Gaby Gosztola and Zoltan Szepesi

Sketch by Manoli Ly Pedersen and Myroslava Vetokha

Sketch by Ana Manuela Secara

 

Beyond the AWOW floating catwalk show the weekend will host a variety of events covering the intersection of design and wearable technology.

14th September at 17.00: Executive talk with Kristina Dimitrova and Joanna Hir, at Aarhus University and VIA University College (more info & RSVP here)

15th September: Aarhus DIGI: TAL conference

15th at. 20:00: AWOW rehearsal in the harbor basin at DOKK1

16th September at 17.00: AWOW Press meeting at Hotel Atlantic

16th September at 21.00: Aarhus Walks on Water Fashion Show at DOKK1

16th-17th September: Box Market in the port area at HSF

We would love to see you there!

UPDATE 21 / 09 / 2017

We are delighted to announce the winner of Aarhus Walks on Water is Yiyu Chen from Taiwan, supported by VRS. Head over to our Facebook page for pictures from the spectacular runway show!

Want to partner with us for an event or invite us to speak? Get in touch at info@interlaced.co

To keep up-to-date with our activities and upcoming events, follow us on Twitter, Facebook, Instagram or sign up to our newsletter.

Submit a Comment

Your email address will not be published. Required fields are marked *