EVENT RECAP | WEAR IT BERLIN

EVENT RECAP | WEAR IT BERLIN

What does the future of fashion look like? How can technology on our body support our work environment? How do designers and technologists can work better together? These and many more questions arose at Wear It Festival in Berlin. Now in its third year, the event brought together 400 attendees, 40 speakers and 30 exhibitors to discuss the impact of technology on our industry. With more than 102 million wearables sold in 2016 alone and projections forecasting 220 million in 2020, it’s clear that this is not just a fad. That said, we have reached a time where the consumer is not wowed by yet another fitness tracker, however good-looking it might be. But that’s not to say data doesn’t have a role to play. ‘We have to recognise the importance of data in the fashion industry,’ said award winning serial entrepreneur and author Sabine Seymour upon debuting her new company Supa.ai. The startup aims to turn your garments into IoT devices by developing a system of connected workout garments paired with an app. By using artificial intelligence, Supa becomes your personal AI, growing with your moves, diet and condition. It analyses what you put in and suggests recommendations tailored to the individual. Elsewhere, we looked at how technology can evoke emotional in fashion. ‘Fashion’s killer app is emotion,’ said Amanda Parkes, Chief Innovation Officer at Fashion Tech Lab. The thought was echoed by FIA’s Matthew Drinkwater, who pointed to FIA’s collaboration with Richard Nicoll as an example where technology contributes to the aesthetic, rather than the function of the final product. Parkes also addressed the fast-fashion phenomenon and...
NEW TALENT SHINES AT GRADUATE FASHION WEEK

NEW TALENT SHINES AT GRADUATE FASHION WEEK

The 26th Graduate Fashion Week showcased some fantastic talent throughout the whole exhibition and the Gala catwalk. In current times, we question the importance of fashion and there was notably respectful reference to the recent tragic events by the chairman Mark Newton-Jones and also reminders about considerate design by judges such as Vivienne Westwood over the VT. Maybe the current socio-political backdrop is a real-life context fuelling greater creativity. The biggest trend seeming like a protest against the darkness, including literal slogans but also bold vibrant colours and big statement shapes which dominated the collections and the crossover cultural references. The diversity and mish mash of colours, prints, textures, silhouettes across menswear and womenswear felt dynamic and skillfully brave. Image: Bushra Burge This colourful cacophony across the catwalk was interspersed with one or two more classic and commercial collections and indeed Laura Capello, Bath Spa University, with her tailored pieces won the George – Catwalk to Store Award. Particularly exciting was the collection by Maddie Williams, Edinburgh College of Art which won the Catwalk Textiles Award. It was created from weaving plastic bags and was inspired by ‘Goddess-type figures who are here to serve as the antithesis of the Elitist White Supremacist Capitalist Patriarchy and strike fear into the hearts of harmful Corporations’. This year there was a new Mothercare Childrenswear Award won by the heartwarmingly enthusiastic Catherine Watts, University of Salford. Finally the most coveted awards : Christopher Bailey Gold Award and the brand new The Hilary Alexander Trailblazer Award in partnership with Swarovski Award celebrating innovation were both deservedly won by Halina North, Edinburgh College of Art....
WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

Berlin has quickly established itself as one of the biggest European fashion tech hubs, alongside London, Paris and Amsterdam. From our friends at Elektrocouture nurturing creative and engineering talent, to the inspiring Hannah Roericht establishing a fashion tech division at H+K Strategies, Germany is paying serious attention to the developments in the area and their implications for businesses. Things are just as good on the events front. The city regularly hosts conferences, hackathons and meetups for enthusiasts and professionals in the industry, with one of the most anticipated being Wear It festival. So, needless to say we’re incredibly excited to have partnered with Wear It for this year’s edition! Read on to see how you can win tickets to one of the biggest fashion tech events in June. The third edition of Wear It, taking place on 8th and 9th June 2017, will explore the potential of wearable electronics with focus on new product development and the most forward-thinking concepts in the field of fashion and technology. Attendees will learn from the successful companies and meet the most important influencers within fashion, art, technology, politics and culture. Key topics for the festival are Interdisciplinary Collaborations, Redefining Value Chains and The Final Revolution. The event will include workshops on how to create your own wearable, startup expo as well as talks and panels with experts in the field. On that note, don’t miss our own Kristina Dimitrova, who will be on the Wear It stage on 9th June, talking about how technologies like augmented, virtual and mixed reality can enhance storytelling and bring immersive experiences in the fashion world and...
SAVE THE DATE! AN EVENING WITH CATH KIDSTON

SAVE THE DATE! AN EVENING WITH CATH KIDSTON

It’s been too long since our last event in London but the wait is over! We’re extremely excited to announce we have teamed up with The Budding Entrepreneur Club for a very special night with the one and only Cath Kidston on 7th June 2017. The Budding Entrepreneur Club is an application and invitation only entrepreneurs community for the most ambitious, entrepreneurial individuals in the UK. The TBE Club runs monthly events with industry leaders with the aim of helping startups and founders grow. It also provides its members with access to a prestigious entrepreneurial network, exclusive workshops and discounted partner services. Cath Kidston doesn’t need an introduction. From humble beginnings to a global multichannel brand, the brand has become The Home of Modern Vintage. Since opening its first store in 1993, the fashion and lifestyle company has been brightening up fashionistas’ lives with unique, colourful and witty prints and fresh take on design. Now in over 200 stores, 16+ different countries and online, Cath Kidston’s bestselling range spans across bags, accessories, fashion, homeware, and things for the kids. We are proud to have Cath herself for a candid conversation on how she turned an idea into a global business. Come be inspired by one of UK’s most loved designers and businesswomen and mingle with fellow entrepreneurs under the stunning new CitizenM’s roof. Head to our Eventbrite page or Facebook event to learn how to attend. We can’t wait to see you there! — Want to partner with us for an event or invite us to speak? Get in touch at info@interlaced.co To keep up-to-date with our activities and...
THE UNSEEN CREATES COLOUR-CHANGING HAIR DYE

THE UNSEEN CREATES COLOUR-CHANGING HAIR DYE

What if we could create materials that respond to our individual needs, helping us to live better lives? What if there was clothing that could think for itself, or bandages that could tell us when they need to be changed? These are questions that Lauren Bowker, material scientist and founder of THE UNSEEN, wants to tackle. Her studio, which has previously made colour-, environment- and mood-changing couture pieces, has just unveiled its latest breakthrough: colour-changing hair dye. Yes, you read correctly! Just in time for London Fashion Week, THE UNSEEN launched its first hair dye, which changes colours based on the temperature of the environment and you. Change in temperature triggers a reaction that produces a molecule with a slightly different absorption of light, and thus a different colour. FIRE is inspired by occult glamour – a spell cast on somebody to make them see something the spell-caster wishes them to see. The application of the dye is currently semi-permanent lasting over a few washes and the brand is currently looking for commercial partners to help take the innovation to market.   Bowker and her team are confident there will be no damage to the scalp, and no significant effect on the hair fibres themselves (no more than typical semi permanent dyes, that is). That said, the studio is working on optimising the recipe and assessing its toxicology before the product is commercialised. So far, THE UNSEEN have coloured a number of successful samples both on and off the body, in various colours for various seasons and bodily temperatures. These include blue outdoors and blonde indoors, and a black to red dye which...
TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating on an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week, where the latest wearable technology will be showcased. This is a theme that prevails heavily in the film. The exhibition will feature creations from designers using technological advances to innovate the world of fashion, with garments that react to adrenaline, display video content, adjust the temperature of the wearer or change shape when they sense different sounds.  Curated by Tumblr, the event will also feature a headline performance from Viktoria Modesta, the ‘Bionic Pop Star’ and face of Channel 4’s Born Risky disability initiative. Following the event, Tumblr will showcase highlights and original content from it online from March 10th. Among the exhibitors are some of our fashion tech favourites. Chromat, for example, will be showcasing its Adrenaline Dress, which mimics the body’s ‘fight or flight’ reaction and changes shape to empower the wearer. CuteCircuit, the London-based fashion tech studio, will display its latest pieces and EMEL+ARIS will present its Smart Coat, which uses Far Infrared technology to allow the wearer’s whole body to feel warm. On the accessories front, Wise Wear, which we shared the stage with at BDYHAX in January, will present its smart accessories collection, while shoe designer Silvia Fado will showcase her Kinetic Traces collection of Hydraulic Heels which use springs, rubber balls and pneumatic hydraulics to absorb shock. The event will be held during Paris Fashion Week on March 7, 2017 from 6-9pm...
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