TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating on an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week, where the latest wearable technology will be showcased. This is a theme that prevails heavily in the film. The exhibition will feature creations from designers using technological advances to innovate the world of fashion, with garments that react to adrenaline, display video content, adjust the temperature of the wearer or change shape when they sense different sounds.  Curated by Tumblr, the event will also feature a headline performance from Viktoria Modesta, the ‘Bionic Pop Star’ and face of Channel 4’s Born Risky disability initiative. Following the event, Tumblr will showcase highlights and original content from it online from March 10th. Among the exhibitors are some of our fashion tech favourites. Chromat, for example, will be showcasing its Adrenaline Dress, which mimics the body’s ‘fight or flight’ reaction and changes shape to empower the wearer. CuteCircuit, the London-based fashion tech studio, will display its latest pieces and EMEL+ARIS will present its Smart Coat, which uses Far Infrared technology to allow the wearer’s whole body to feel warm. On the accessories front, Wise Wear, which we shared the stage with at BDYHAX in January, will present its smart accessories collection, while shoe designer Silvia Fado will showcase her Kinetic Traces collection of Hydraulic Heels which use springs, rubber balls and pneumatic hydraulics to absorb shock. The event will be held during Paris Fashion Week on March 7, 2017 from 6-9pm...
CREATIVE TECHNOLOGY AGENCY HOLITION LAUNCHES STUDENT UX COMPETITION

CREATIVE TECHNOLOGY AGENCY HOLITION LAUNCHES STUDENT UX COMPETITION

Don’t get us wrong, we love technology. But just because we can now digitise pretty much anything these days, doesn’t mean we should. As Jonathan Chippindale, CEO of creative technology agency Holition told us at INTERLACED 2015, “technology has to be genuinely and obviously useful, otherwise it becomes a gimmick.” Holition, which regularly aligns itself with the art, fashion, creative and technology industries, and helps its clients bring technology into their businesses in a useful way, is now launching its first student UX competition in a bid to discover and mentor the next wave of innovative thinkers. UXSprints asks entrants to think what does the future feel like? and provide an answer through their design solution. Students are invited to consider innovative ways to improve the interaction between people and digital devices thereby enhancing the user experience. By exploring the empathy between the human body, design, science and the senses, is it possible to trigger ongoing shifts in the way space is perceived and experienced? The competition is open to students from multiple disciplines currently enrolled in higher education and the overall winning project will receive a £5000 prize fund plus a 4-8-week studio residency wit Holition, which will enable them to produce and showcase a prototype to press and industry in a dedicated exhibition. Some of the many benefits on offer to finalists include introductions to industry experts, mentoring & coaching programmes, media exposure and access to technology labs, among other perks. Those of you eager to tackle the challenge and work alongside leading creative technologists, designers and scientists, put those brains to work. Entry deadline is 10...
EVENT REPORT | FASHION TECH AT BDYHAX 2017

EVENT REPORT | FASHION TECH AT BDYHAX 2017

New year, new ambitions to push forward the notion of fashion tech. And what a better place to start than the buzzing Austin? At the end of January, we packed our bags and headed to sunny Texas for BDYHAX and a weekend of future focused talks and activities. As an official partner of the conference, we kicked off the extravaganza with Put Together – our fully-fledged fashion tech catwalk show. Put Together opened with “Waiting for Earthquakes”, a performance by cyborg artist Moon Ribas, who senses earthquakes worldwide with the assistance of an implant in her arm, and was hosted by none other than bionic actress Angel Giuffria (yes, you’ve seen here in The Hunger Games!). Our gorgeous models strutted down the runway in futuristic garments from designers and technologies all across the globe. From Sensoree’s mood-sensing sweater to Erica Gray’s AR embedded garments and Galina Mihaleva’s high tech couture dresses, Put Together showed attendees what the future of fashion looks like. After the show, models and designers mingled with the crowd to answer questions and take (lots and lots of) pictures. And if that wasn’t enough, our Kristina Dimitrova took part in not one but two panel discussions during the BDYHAX weekend. At Fashion Tech: Now and Next, we were joined by Val Vacante (Collbasco & Clausette), Jerry Wilmink (Wisewear), Kevin Reinis (Quantum Interface), Derek Armstrong (Mabus Tech) and Rawad Al-awar (Whear) to discuss current trends and key players in fashion tech. We also talked about the challenges of creating a startup, the risk associated with unprotected ideas as well as the importance of executions over ideas. Our...
BEN SHERMAN LAUNCHES EXCLUSIVE SEE NOW BUY NOW COLLECTION AT LONDON FASHION WEEK MEN’S

BEN SHERMAN LAUNCHES EXCLUSIVE SEE NOW BUY NOW COLLECTION AT LONDON FASHION WEEK MEN’S

Yesterday’s rainy and cold evening didn’t stop industry heavyweights, journalists and style influencers from waiting eagerly to take their seats at the Ben Sherman A/W17 show – the finale of Day 1 from London Fashion Week’s Men. There couldn’t’ have been a more perfect venue for the show than the unique Vinyl Factory in Soho – part record shop, part gallery space symbolic with its collaborations with artist, designers and musicians. Under the beats of rock and indie tracks, the iconic British brand launched it’s A/W17 collection ‘Spirit of the Mod’ with a nod to its heritage. Taking creative inspiration from British music legends from John Lennon to Paul Weller, the collection took form in the shape of three themes: The Future Mod, The Working Class Hero and The Modern Dandy. The Future Mod takes inspiration from British sport influences and combines with sharp tailoring resulting in a ‘sartorial sport’ look. The Working Class Hero utilises vintage military surplus garments over classic tailored suits, while The Modern Dandy sees plush fabrics and textures set against a backdrop of reworked ginghams. In line with the recent changes in the fashion calendar and shifts in how the industry operates, selected pieces from the collection were launched with a See Now Buy Now twist, meaning they were immediately available to buy after the show in Ben Sherman’s Carnaby Street store and online. The seven selected pieces – The Army Parka, MA1 Satin Bomber, Military Harrington, Ventile Army Shirt, Modern Overshirt, Raw Denim Selvedge Jean and Gingham Blocked Shirt – were only created in number of 20, with each piece individually numbered from...
SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

Back in August we announced the news that we’re partnering with BDYHAXCON to produce a fashion tech catwalk show for their upcoming conference in Austin. We know we’ve kept you in the dark for a while, so here’s some exciting news surrounding the show. The BDYHAX Fashion Show will kick off a weekend of bodyhacking, future tech, bionics, and transhumanism in Austin, TX on January 27th. Put Together will open with a “Waiting for Earthquakes” performance by Moon Ribas, a cyborg who senses earthquakes worldwide with the assistance of an implant in her arm. Waiting for Earthquakes translates these earthquakes happening anywhere on the planet into dance. If there are no earthquakes, there is no dance. Designers and technologists taking part in Put Together include Birce Ozkan, Teresa Lamb, Jingwen Zhu, Lina Wassong, Rachel Nhan, Sensoree and Vinaya, making for a unique combination of runway and display, as many of the pieces are too detailed for a traditional fashion show viewing. Pieces showcased will feature tech including responsive-design, sensory augmentation, new reactive materials, emotion tracking and 3d printed garments. Several designers will be on site after the runway portion to discuss the technology behind the pieces and to show off any small details. Music throughout the show will be performed live by Kiara Craft, who released “A Rumor About Love.” Kiara’s sultry voice, and soulful melodies are reminiscent of classic rhythm and blues, with a modern Pop vibe on top of Hip Hop-laced trap beats. Kiara’s wide array of musical influences (from Diana Ross to Aaliyah) make for a sound that is fresh, edgy, and distinctively “Kiara”. We’re also...
EVENT REPORT | DIGITAL FASHION FORUM

EVENT REPORT | DIGITAL FASHION FORUM

To say September kept us busy will be an understatement. Straight after tons of catwalk shows, presentations and exhibitions at London Fashion Week, we headed to sunny Athens to take part in the first Digital Fashion Forum, organized by Fashion Daily. The conference is the only event for fashion and retail professionals in the Greek market that addresses the technological developments changing the industry and highlights the new opportunities presented by the rise of digital. Our founder, Kristina Dimitrova was one of three international speakers, alongside with Brian McBride (Chairman, ASOS) and Sue Seel (Lecturer, London College of Fashion). We had a fabulous day mingling with attendees, fellow speakers and exhibitors at DFF. For those who couldn’t join us in person, we’ve compiled some key takeaways from the day. ON CONSUMER ENGAGEMENT While in the US and UK (as well as most of Western Europe) the fashion blogging industry is quite saturated, in Greece the notion of blogging is just starting to get tracktion. A panel including Maritzina Kalognoma (Ogilvy Group), Galatea Laskaraki (Marie Claire), Zeta A.Tsakoumis (Journalist & Blooger), Tonia Fousek (Athens Xclusive Designers Week) among others, addressed the opportunities of working with influencers for publishers and brands. “Blogging doesn’t mean that magazines will become irrelevant,” agreed the panel. “Blogs represent just another channel of communication and engagement.” Brand consultant and academic Sue Seel touched upon on the power of bloggers and hinted how brands can have just as personal interaction with consumers. ‘Make customers your heroes,’ she said referring to the fact that 55% of people share their purchases on social media. ‘Use that to engage with...
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