EVENT REPORT | FASHION TECH AT BDYHAX 2017

EVENT REPORT | FASHION TECH AT BDYHAX 2017

New year, new ambitions to push forward the notion of fashion tech. And what a better place to start than the buzzing Austin? At the end of January, we packed our bags and headed to sunny Texas for BDYHAX and a weekend of future focused talks and activities. As an official partner of the conference, we kicked off the extravaganza with Put Together – our fully-fledged fashion tech catwalk show. Put Together opened with “Waiting for Earthquakes”, a performance by cyborg artist Moon Ribas, who senses earthquakes worldwide with the assistance of an implant in her arm, and was hosted by none other than bionic actress Angel Giuffria (yes, you’ve seen here in The Hunger Games!). Our gorgeous models strutted down the runway in futuristic garments from designers and technologies all across the globe. From Sensoree’s mood-sensing sweater to Erica Gray’s AR embedded garments and Galina Mihaleva’s high tech couture dresses, Put Together showed attendees what the future of fashion looks like. After the show, models and designers mingled with the crowd to answer questions and take (lots and lots of) pictures. And if that wasn’t enough, our Kristina Dimitrova took part in not one but two panel discussions during the BDYHAX weekend. At Fashion Tech: Now and Next, we were joined by Val Vacante (Collbasco & Clausette), Jerry Wilmink (Wisewear), Kevin Reinis (Quantum Interface), Derek Armstrong (Mabus Tech) and Rawad Al-awar (Whear) to discuss current trends and key players in fashion tech. We also talked about the challenges of creating a startup, the risk associated with unprotected ideas as well as the importance of executions over ideas. Our...
BEN SHERMAN LAUNCHES EXCLUSIVE SEE NOW BUY NOW COLLECTION AT LONDON FASHION WEEK MEN’S

BEN SHERMAN LAUNCHES EXCLUSIVE SEE NOW BUY NOW COLLECTION AT LONDON FASHION WEEK MEN’S

Yesterday’s rainy and cold evening didn’t stop industry heavyweights, journalists and style influencers from waiting eagerly to take their seats at the Ben Sherman A/W17 show – the finale of Day 1 from London Fashion Week’s Men. There couldn’t’ have been a more perfect venue for the show than the unique Vinyl Factory in Soho – part record shop, part gallery space symbolic with its collaborations with artist, designers and musicians. Under the beats of rock and indie tracks, the iconic British brand launched it’s A/W17 collection ‘Spirit of the Mod’ with a nod to its heritage. Taking creative inspiration from British music legends from John Lennon to Paul Weller, the collection took form in the shape of three themes: The Future Mod, The Working Class Hero and The Modern Dandy. The Future Mod takes inspiration from British sport influences and combines with sharp tailoring resulting in a ‘sartorial sport’ look. The Working Class Hero utilises vintage military surplus garments over classic tailored suits, while The Modern Dandy sees plush fabrics and textures set against a backdrop of reworked ginghams. In line with the recent changes in the fashion calendar and shifts in how the industry operates, selected pieces from the collection were launched with a See Now Buy Now twist, meaning they were immediately available to buy after the show in Ben Sherman’s Carnaby Street store and online. The seven selected pieces – The Army Parka, MA1 Satin Bomber, Military Harrington, Ventile Army Shirt, Modern Overshirt, Raw Denim Selvedge Jean and Gingham Blocked Shirt – were only created in number of 20, with each piece individually numbered from...
SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

Back in August we announced the news that we’re partnering with BDYHAXCON to produce a fashion tech catwalk show for their upcoming conference in Austin. We know we’ve kept you in the dark for a while, so here’s some exciting news surrounding the show. The BDYHAX Fashion Show will kick off a weekend of bodyhacking, future tech, bionics, and transhumanism in Austin, TX on January 27th. Put Together will open with a “Waiting for Earthquakes” performance by Moon Ribas, a cyborg who senses earthquakes worldwide with the assistance of an implant in her arm. Waiting for Earthquakes translates these earthquakes happening anywhere on the planet into dance. If there are no earthquakes, there is no dance. Designers and technologists taking part in Put Together include Birce Ozkan, Teresa Lamb, Jingwen Zhu, Lina Wassong, Rachel Nhan, Sensoree and Vinaya, making for a unique combination of runway and display, as many of the pieces are too detailed for a traditional fashion show viewing. Pieces showcased will feature tech including responsive-design, sensory augmentation, new reactive materials, emotion tracking and 3d printed garments. Several designers will be on site after the runway portion to discuss the technology behind the pieces and to show off any small details. Music throughout the show will be performed live by Kiara Craft, who released “A Rumor About Love.” Kiara’s sultry voice, and soulful melodies are reminiscent of classic rhythm and blues, with a modern Pop vibe on top of Hip Hop-laced trap beats. Kiara’s wide array of musical influences (from Diana Ross to Aaliyah) make for a sound that is fresh, edgy, and distinctively “Kiara”. We’re also...
EVENT REPORT | DIGITAL FASHION FORUM

EVENT REPORT | DIGITAL FASHION FORUM

To say September kept us busy will be an understatement. Straight after tons of catwalk shows, presentations and exhibitions at London Fashion Week, we headed to sunny Athens to take part in the first Digital Fashion Forum, organized by Fashion Daily. The conference is the only event for fashion and retail professionals in the Greek market that addresses the technological developments changing the industry and highlights the new opportunities presented by the rise of digital. Our founder, Kristina Dimitrova was one of three international speakers, alongside with Brian McBride (Chairman, ASOS) and Sue Seel (Lecturer, London College of Fashion). We had a fabulous day mingling with attendees, fellow speakers and exhibitors at DFF. For those who couldn’t join us in person, we’ve compiled some key takeaways from the day. ON CONSUMER ENGAGEMENT While in the US and UK (as well as most of Western Europe) the fashion blogging industry is quite saturated, in Greece the notion of blogging is just starting to get tracktion. A panel including Maritzina Kalognoma (Ogilvy Group), Galatea Laskaraki (Marie Claire), Zeta A.Tsakoumis (Journalist & Blooger), Tonia Fousek (Athens Xclusive Designers Week) among others, addressed the opportunities of working with influencers for publishers and brands. “Blogging doesn’t mean that magazines will become irrelevant,” agreed the panel. “Blogs represent just another channel of communication and engagement.” Brand consultant and academic Sue Seel touched upon on the power of bloggers and hinted how brands can have just as personal interaction with consumers. ‘Make customers your heroes,’ she said referring to the fact that 55% of people share their purchases on social media. ‘Use that to engage with...
SEE BENJAMIN JOHN HALL’S HI-TECH SHOE COLLECTION IN LONDON

SEE BENJAMIN JOHN HALL’S HI-TECH SHOE COLLECTION IN LONDON

Avant-garde international award winning footwear designer Benjamin John Hall is bringing back his newest work to London. Laboratory 12 is an experimental seven-piece collection of highly functional footwear involving 3-D printed components and embedded technology combined with artisanal shoemaking. With the help of his collaborators, Nanda Khaorapapong, Richard Beckett and Martyn Carter, from the fields of wearable computing, material science and 3-D printing, the shoes are operated wirelessly from afar to perform tasks such as detecting radiation, recording sound, releasing a gas and even remote ignition. The technology is covert and skilfully embedded inside each of the shoe’s designs, resulting in a complex yet seamless marriage of hand-made shoemaking and advanced technologies. How far should or would our government go to secure its best interests? Laboratory 12 takes its name from the secret poison laboratory of the KGB and was inspired primarily by the high profile assassination of Alexander Livinenko, who in 2006 was poisoned with the radioactive material Polonium. This led to the question: How far should or would our government go to secure its best interests? ‘We did deeper analysis of covert operational techniques used by security services to manipulate and control certain individuals. Many of the shoes were inspired by or reference these techniques,’ shared with us Hall. Each of the seven pairs of shoes highlights a specific notion or concept unearthed through extensive research into documented tactics used by various security agencies worldwide. For example, the Zersetzung platform sandals house a mechanism that can be activated by sending a text message to a defined phone number: the letter ‘x’ sets off an atomiser emanating a...
COCOON NETWORKS LAUNCHES IN LONDON TO CONNECT THE CHINESE AND UK STARTUP ECOSYSTEM

COCOON NETWORKS LAUNCHES IN LONDON TO CONNECT THE CHINESE AND UK STARTUP ECOSYSTEM

In recent years, China has made rapid advances in science and technology, thus becoming a world leader in some areas of high-tech manufacturing, commercial applications, telecommunications, robotics and biotechnology. When it comes to fashion and beauty industries, the country is perhaps best known for Alibaba, the world’s largest e-commerce company. So, it’s not surprising to see why both established companies and startups have set their eyes on the Chinese market. Here’s where Cocoon Networks come in. Cocoon Networks is Europe’s first Chinese capital-backed, international, startup ecosystem. Leveraging a full suite of support spanning: venture capital investment, business accelerators, spaces, and IP management, the company is supporting ambitious entrepreneurs and ideas to grow in a nurturing environment, thus helping them expand globally. The company is dedicated to bridge the China and European start-up communities. We’re excited to hear that Cocoon Networks is opening its first London location in December 2016. The stunning physical space will be one of the largest and the most comprehensive innovations centres across Europe. In addition to various co-working options, Cocoon Networks London will offer the perfect work and life balance environment, with entertaining area, roof bar, gym, treatment rooms, exhibition areas, exclusive events and much more. With the emerging opportunities of international collaborations amongst creative industries, Cocoon Networks London will include a creative hub for crazy ideas and ambitious minds to spread internationally, especially to the east. At the creative hub, the innovation centre will provide full-featured facilities and services to help passionate creators establish brands, launch products, expand connections and spread businesses from Cocoon to the world. Cocoon Networks is inviting innovative startups and businesses...