ILLUMINATING THE RUNWAY WITH FIREFLY

ILLUMINATING THE RUNWAY WITH FIREFLY

One of the main challenges in fashion tech, especially when we talk about clothing, is washability. Even though there have been improvements in the area, garments with embedded technology are still difficult to take care of or specialised equipment. But that is set to change soon. MAS Holdings, an apparel technology company that works with major global brands in intimate apparel and sportswear, has unveiled a new sub-brand that embeds illumination into flexible fabrics and is completely washable. Firefly, as the new venture is called, is patented technology solution that can illuminate fashion, accessories, safety wear, and kids wear, among other products.   The solution mimicks bio-motion to light up on demand safely and effectively. Products integrating the Firefly illumination technology can stay lit for up to four hours. The LED lights can be activated as easy as pressing a button and recharged easily with a USB. This offers designers freedom to be more creative and expressive without worrying about special garment treatment. What’s more, Firefly is an opportunity for creative to innovate while also manufacture affordably and quickly through MAS’s globally integrated supply chain. “We have meticulously evolved over the years into high performance sports and swimwear towards the convergence of fashion, lifestyle and technology,“ says Nathan Sivagananathan, Chief Growth Officer at MAS. “Firefly, our groundbreaking illumination technology is merely scratching the surface. We are determined to continue cultivating change while enhancing the necessary and creating the unexpected.” Firefly is off to a flying start (pun intended). The company was selected as a CES® 2017 Innovation Awards Honoree in the Fitness, Sports and Biotech product category. We can’t wait...
HOW TOMMY HILFIGER DOES SEE-NOW-BUY-NOW

HOW TOMMY HILFIGER DOES SEE-NOW-BUY-NOW

For his second collection with It girl Gigi Hadid, Tommy Hilfiger ditched the snowy streets of New York for the sunny Venice Beach in LA. Amongst celebs and industry heavyweights, the designer presented his AW17 line, bringing sporty vibes and beach spirit to the runway. This also marked the second collection Hilfiger is showcasing as see-now-buy-now, meaning as soon as the last model walked off Tommyland the 70s vibe t-shirts, skirts & dresses were available to buy in store and online. As this showed the company’s ongoing commitment to the runway-to-retail approach, we look back to see how the label shifted its entire operating model. Back in December Avery Baker, Tommy Hilfiger’s chief brand officer, gave a talk at Business of Fashion’s VOICES, discussing the challenges, processes and key learnings while creating the #TommyNow model. Baker advised brands to think entrepreneurial and embrace the risk, explaining that when the label announced it was going to do a see-now-buy-now show, no one had the process in place. But the fashion house quickly jumped on its feet and started collaborating across different departments more than ever before. Recognise that ideas can come from anywhere when there’s trust across teams and silos are eliminated. One of the key success factors was also bringing retail partners early on. Baker shared that it took the company a mere 6 weeks to get the products from the factory to the shop floors, which wouldn’t have been possible if retailers weren’t on board. And of course, we can’t ignore the Gigi factor. ‘She represents the new woman that demands social immediacy,’ said Baker, explaining that when...
BETWEEN THE LINES WITH IRIS VAN HERPEN

BETWEEN THE LINES WITH IRIS VAN HERPEN

We’ll admit it. When it comes to couture, innovation and impeccable craftsmanship, Paris has an unfair advantage. No, we’re not talking about the Diors and Chanels of the industry. The ace in Paris Fashion Week’s calendar is, in fact, Dutch, and goes by the name of Iris van Herpen. The McQueen protégé and darling of the couture universe, whose work is always an exploration of man and the machines. Her continuous focus on transformation through technology shone during her couture runway show during Paris Fashion Week yesterday too. Dubbed Between the Lines, the collection included fragile looking dresses made using materials and techniques such as polyurethane and injection molding, expandable laser-cut mylar and 3-D handcasting. Focus of the show was the exploration of the imperfections of systems and structures in both the physical and digital worlds, with one of the highlights being a 3D printed dress that ‘comes alive’ (read: creates a mesmerising optical illusion) when the wearer breathes. Another show-stopper was a silk tulle dress covered in transparent ‘water drops’, perhaps a nod tog one of Van Herpen’s previous creations – The Water Dress. Breathing makes this #dress come alive, details are being finalized for the new #irisvanherpen #couture show, which will be shown this Monday. A video posted by Iris van Herpen Official (@irisvanherpen) on Jan 21, 2017 at 5:59am PST For another season, Van Herpen has taught the Parisian cluster of designers (and beyond) a memorable lesson in haute tech couture. Want to partner with us on an upcoming event or invite us to speak? Get in touch at info@interlaced.co To keep up-to-date with our activities and...
THE BRITISH FASHION COUNCIL PARTNER WITH GOOGLE TO HIGHLIGHT BRITISH FASHION’S CREATIVITY & HERITAGE

THE BRITISH FASHION COUNCIL PARTNER WITH GOOGLE TO HIGHLIGHT BRITISH FASHION’S CREATIVITY & HERITAGE

Just in time for this year’s Fashion Awards, the British Fashion Council (BFC) and Google Arts & Culture have teamed up to bring to life craftsmanship and history of British fashion. The collaboration, which has resulted in a digital educational platform, features content and stories from top UK designers and fashion insiders and is available for anyone around the world to enjoy. To celebrate its rich history and create new experiences around British fashion, the BFC and Google have gathered together content from fashion icons – brands, designers, makers and craftspeople, creatives, photographers, stylists and models – and used technology to tell their stories. The dedicated site provides a single destination to educate and inspire future generations of young fashion creatives. Fashion lovers can watch giants of the industry – from Burberry to Vivienne Westwood – feature in specially curated digital exhibits through innovative and immersive digital experiences. The dedicated hub features over 1,000 assets to explore, including twenty-five videos and three virtual reality experiences, all accessible from anywhere in the world, on desktop, laptop or mobile. Highlights of the digital collection include a super high resolution capture of a couture dress from Alexander McQueen’s SS17 collection, allowing people to zoom in and see its threadwork in never-before-seen detail as well as a 360 video featuring the inspiration behind top couture dresses. Visitors on the site can also see Manolo Blahnik at work in virtual-reality at his London atelier and explore curated exhibits from and about fashion legends and brands including Burberry, Browns, David Bailey, Edward Enninful, Erdem, i-D, J.W.Anderson, Michael Howells, Naomi Campbell, Paul Smith, Stella McCartney and Vivienne...
SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

SEE THE FASHION TECH DESIGNERS TAKING PART IN BDYHAXCON’S PUT TOGETHER FASHION SHOW

Back in August we announced the news that we’re partnering with BDYHAXCON to produce a fashion tech catwalk show for their upcoming conference in Austin. We know we’ve kept you in the dark for a while, so here’s some exciting news surrounding the show. The BDYHAX Fashion Show will kick off a weekend of bodyhacking, future tech, bionics, and transhumanism in Austin, TX on January 27th. Put Together will open with a “Waiting for Earthquakes” performance by Moon Ribas, a cyborg who senses earthquakes worldwide with the assistance of an implant in her arm. Waiting for Earthquakes translates these earthquakes happening anywhere on the planet into dance. If there are no earthquakes, there is no dance. Designers and technologists taking part in Put Together include Birce Ozkan, Teresa Lamb, Jingwen Zhu, Lina Wassong, Rachel Nhan, Sensoree and Vinaya, making for a unique combination of runway and display, as many of the pieces are too detailed for a traditional fashion show viewing. Pieces showcased will feature tech including responsive-design, sensory augmentation, new reactive materials, emotion tracking and 3d printed garments. Several designers will be on site after the runway portion to discuss the technology behind the pieces and to show off any small details. Music throughout the show will be performed live by Kiara Craft, who released “A Rumor About Love.” Kiara’s sultry voice, and soulful melodies are reminiscent of classic rhythm and blues, with a modern Pop vibe on top of Hip Hop-laced trap beats. Kiara’s wide array of musical influences (from Diana Ross to Aaliyah) make for a sound that is fresh, edgy, and distinctively “Kiara”. We’re also...
BRILLIANT FINDS, OR YOUR GUIDE TO PURCHASING JEWELRY ONLINE

BRILLIANT FINDS, OR YOUR GUIDE TO PURCHASING JEWELRY ONLINE

As the song goes.. Diamonds are a girl’s best friend. And as ecommerce is not showing signs of slowing down, buying a beautiful gift for somebody special is not limited to high street jewelry retailers. Online brands are now a valid option too. Just in case you’re thinking of such a purchase in time for the holiday season, we created a guide with a few important things to consider. Do Your Research With so much choice available online from retailers such as Ascot Diamonds, it’s important for customers to make sure that they have done some research and have a good idea of the type and style of jewelry that they are looking. Being as specific as possible when it comes to your idea of the perfect piece will make it easier for brand consultants to find the right match for you. Once you’ve found the perfect gift, it’s then crucial to do some research on the retailer – asking questions such as how long they have been trading, whether or not they meet ethical guidelines, and what kind of reviews they have will help you making the right decision. If something doesn’t feel right, it’s probably best to try somewhere else. Stick to Brands You Know It can be tempting to choose a piece of diamond jewelry from a retailer you’ve never heard of before simply because the price seems too good to be true. When shopping for anything online, but especially when shopping for valuable goods, you should always be vigilant about the retailers you shop with. Keep in mind that if a price seems too good to...