INTERVIEW | JONATHAN RAYSON

INTERVIEW | JONATHAN RAYSON

Designer Jonathan Rayson is a mix. A mix reflecting different countries, industries and crafts. He spent his formative years living, studying and working over three continents (Europe/North America/South-East Asia), where he followed music as his first passion until becoming ‘disillusioned and depressed with it [music]. Since I enjoyed working with my hands and knew of the financial rewards which would follow it, I took on a working apprenticeship in mechanical engineering with a large company in the oil and gas sector.’ Quite the jump, you might think, but Rayson says he looks at this as one of the founding developments for where he is today. After five years in mechanical engineering and upon meeting a future business partner Rayson had launched his own US based denim brand within a year and with no vocational background in fashion. ‘At the very beginning I was practically self-taught, but I had a fervent passion to learn.’ Shortly after he enrolled into a local fashion tech school, which set him up in good stead for where the designer is today. This year, Rayson graduated from the prestigious Central St Martin’s. As he sets sights on launching his own brand and design studio, we caught up with Jonathan to talk more about the unlikely but surprisingly pleasing merge or engineering, fashion and design. What’s keeping you busy right now? I’m currently working on my first ready to wear collection, along with a small range of specialty made to order “demi-couture” pieces. I anticipate that these will be available and in stores early next year, assuming all goes smoothly. Essentially this will be my core...
INTERIVEW | JOANNA DAI, DAI WEAR FOUNDER

INTERIVEW | JOANNA DAI, DAI WEAR FOUNDER

‘We were born out of a love for style and a need for function, a call for quality and an understanding for value,’ reads Dai Wear’s website. ‘We are fast-moving and forward-thinking, and we want to be empowered by ease and authenticity.’ It might sound like quite an ambitious goal for a brand that’s just launched but, glance over its website and you’ll see the startup wants to put its money where its mouth is. Dai Wear, launched in late July 2017, creates clothes for the professional working woman by combining performance fabrics, elegant tailoring and honest premium quality. By selling directly to consumers, the brand is able to maintain designer quality at contemporary price points, with pieces ranging from $175 to $475. Many of the pieces also are constructed with Italian sourced and patented Sensitive® Fabrics, and raw materials are Oeko-Tex® and/or REACH certified wherever possible. Beyond technical-meets-tailoring pieces, Dai advocates for sustainability and social impact. “Beyond just products, I had the vision of a brand that served as a community for women and a platform for more consciously sustainable practices,” says Joanna Dai, founder and creative director of the brand. Dai Wear has partnered with Dress for Success Greater London, a chapter of the global non-profit organisation that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools. A portion of net proceeds from Dai sales will be donated to Dress for Success Greater London. With all founding elements in place and a successful launch, we caught up with Joanna to hear more about why she started the brand,...
INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

Chelsea Flower Show is getting a fashion tech update this year. In celebration of this year’s blooming extravaganza, high-end boutique Leggera Nell’Aria has worked with creative designers Bushra Burge and Milan Prucha for an interactive flower dress. The piece, called Xpollination, wants to measure the mood of the area. To do this, people are encouraged to tweet @KingsRoadLdn with one of the following: #mod, #punk, #sloane & #Xpollination or, alternatively, tweet a selfie in the genre (mod/punk/slone). They then get a unique flower with matching colours tweeted back, which also appears on the dress in the boutique. The dress will be on display until 4th June. As the weeks progress Xpollination will become interactive and all those tweeting to King’s Road will be able to see their unique flower on the garment. We caught up with Bushra to tell us more about her latest creation. Why did you create the Xpollination dress? To highlight the cross pollination of iconic styles that the King’s Road has established a world class reputation for. We wanted to create a luxe-craft dress which uses European made fabrics using hand painted flowers to really mix the tangibles with the digital. The dress in itself is flower like. How does the technology work? The technology used is Unity to create the interactive animation and searches twitter for the hashtags. It manipulates a repository of flowers I have created to create unique flowers but the animation recycles through How long will it take from the time someone tweets to the time when they see their flower design added to the dress? The flower should take an...
TRANSLATING MUSIC INTO TEXTILES WITH BEATWOVEN

TRANSLATING MUSIC INTO TEXTILES WITH BEATWOVEN

Holiday spirit is all around us and with that comes a whole lot of festive, cheerful songs to put us in the mood. But what if, instead of just listening to your favourite winter tune you could wrap yourself with it? Yep, you read right. What if you could wear the melody of a song? Well, it turns out you can! Meet Nadia-Anne Ricketts, the creative mind behind BeatWoven. The brand uses its skilfully coded audio technology as an instrument to translate and reveal the geometric patterns created by the beats and sounds in music. Simply by playing songs and sounds it visualises and orchestrates pattern formations that fuse harmoniously with textiles, particularly with the traditional craft technique of weaving. Through innovation, woven pattern and form is reinvented, fabric aesthetic is challenged and music, fashion and lifestyle are linked. We caught up with Nadia to find out more about the connection between fashion, music and technology. Tell me a bit about yourself. I had a previous career as a professinoal dancer which took me living and travelling abroad. I have danced since I was 3 years old, so music has been a big inspiration for me. I studied as a mature student in textiles at Central Saint Martins College of Art and Design, where the concept of BeatWoven was born back in 2008. Since graduating in 2009 I worked in fashion design for a couple of years before starting the BeatWoven studio in 2012 full time. How did you come up with the idea of BeatWoven? The idea was born from the very early moment I started weaving. Due to my background...
INTERVIEW | ROSH GOVINDARAJ, FOUNDER, ISSARA

INTERVIEW | ROSH GOVINDARAJ, FOUNDER, ISSARA

Meet Issara – the fashion brand on a mission to make luxury-quality leather goods accessible, while engaging in socially conscious business practices. The startup, dreamt up by avid traveller and corporate escapee Rosh Govindaraj, produces stylish functional pieces for travel and work such as bagpacks, purses, clutches, briefcases, sleeves and wallets. To do so, Issara mixes minimalist designs and premium materials. Social responsibility is a key part of the startup’s business ethos. The brand works closely with artisans in India and Indonesia to produce beautiful, long-lasting leather accessories that benefit the communities making them. And the leather? It’s free from AZO and disperse dyes (water insoluble dyes that escape conventional wastewater treatment processes), while Issara’s accessories are nickle free too. We sat down with Rosh to chat about Issara’s new connected collection, the rise of the conscious consumer and why sustainability makes good business sense. Tell me a bit about your background. I started working full time after high school as I was accepted into a competitive cadetship program at KPMG. I worked full time while completing university. Then I moved to PwC and before I knew it 8 years had passed in a corporate career! While I’ve enjoyed my various roles (consulting, technology risk, tax) and the money was good, it wasn’t the fulfilling career I’d imagined. I desired more freedom and flexibility. I love to travel, far more than the average 4 weeks of annual leave will allow and really wanted to feel like the work I did was meaningful. I wanted to be proud of what I did for a living, run life on my terms and help...
INTERVIEW | MORITZ WALDEMEYER

INTERVIEW | MORITZ WALDEMEYER

We first met Moritz Waldemeyer while planning INTERLACED 2015. When we paid an introductory studio visit to the London-based designer – whose creative capabilities span across everything, from art and product design through to lighting, fashion and entertainment – we became keen followers of the world that he creates, built on a philosophy of playful experimentation. One of the most recent project of Waldemeyer, who has previously worked with fashion pioneer Hussein Chalayan, is what he calls ‘the most precious piece of electronic couture to date.’ The Topaz Catsuit is an elegant body suit covered in illuminated Topaz stone with subtle waves of animated light running through the gem stones. The work is the result of a collaboration between Moritz Waldemeyer Studio, Deborah Milner and Ostro Minerals and was created for fashion icon Daphne Guinness, who wore the dress during her appearance at the Natural History Museum celebrating the unveiling of the world’s largest cut Topaz. We caught up with Moritz to talk more about the project. Tell me a bit about the Topaz Catsuit. How did the idea come about? We were approached by Deborah Milner‘s studio with the idea to make a Topaz outfit to be worn by Daphne Guinness during the unveiling of the world’s largest cut Topaz at the Natural History Museum. The design came from Deborah and we helped with the detailing of the Topaz integration. We worked closely with Deborah and Ostro Minerals to find a solution for the floating gemstones. You describe the garment as the most precious piece of electronic couture to date. What are the technical aspects of the outfit? Does...