EVENT RECAP | WEAR IT BERLIN

EVENT RECAP | WEAR IT BERLIN

What does the future of fashion look like? How can technology on our body support our work environment? How do designers and technologists can work better together? These and many more questions arose at Wear It Festival in Berlin. Now in its third year, the event brought together 400 attendees, 40 speakers and 30 exhibitors to discuss the impact of technology on our industry. With more than 102 million wearables sold in 2016 alone and projections forecasting 220 million in 2020, it’s clear that this is not just a fad. That said, we have reached a time where the consumer is not wowed by yet another fitness tracker, however good-looking it might be. But that’s not to say data doesn’t have a role to play. ‘We have to recognise the importance of data in the fashion industry,’ said award winning serial entrepreneur and author Sabine Seymour upon debuting her new company Supa.ai. The startup aims to turn your garments into IoT devices by developing a system of connected workout garments paired with an app. By using artificial intelligence, Supa becomes your personal AI, growing with your moves, diet and condition. It analyses what you put in and suggests recommendations tailored to the individual. Elsewhere, we looked at how technology can evoke emotional in fashion. ‘Fashion’s killer app is emotion,’ said Amanda Parkes, Chief Innovation Officer at Fashion Tech Lab. The thought was echoed by FIA’s Matthew Drinkwater, who pointed to FIA’s collaboration with Richard Nicoll as an example where technology contributes to the aesthetic, rather than the function of the final product. Parkes also addressed the fast-fashion phenomenon and...
NEW TALENT SHINES AT GRADUATE FASHION WEEK

NEW TALENT SHINES AT GRADUATE FASHION WEEK

The 26th Graduate Fashion Week showcased some fantastic talent throughout the whole exhibition and the Gala catwalk. In current times, we question the importance of fashion and there was notably respectful reference to the recent tragic events by the chairman Mark Newton-Jones and also reminders about considerate design by judges such as Vivienne Westwood over the VT. Maybe the current socio-political backdrop is a real-life context fuelling greater creativity. The biggest trend seeming like a protest against the darkness, including literal slogans but also bold vibrant colours and big statement shapes which dominated the collections and the crossover cultural references. The diversity and mish mash of colours, prints, textures, silhouettes across menswear and womenswear felt dynamic and skillfully brave. Image: Bushra Burge This colourful cacophony across the catwalk was interspersed with one or two more classic and commercial collections and indeed Laura Capello, Bath Spa University, with her tailored pieces won the George – Catwalk to Store Award. Particularly exciting was the collection by Maddie Williams, Edinburgh College of Art which won the Catwalk Textiles Award. It was created from weaving plastic bags and was inspired by ‘Goddess-type figures who are here to serve as the antithesis of the Elitist White Supremacist Capitalist Patriarchy and strike fear into the hearts of harmful Corporations’. This year there was a new Mothercare Childrenswear Award won by the heartwarmingly enthusiastic Catherine Watts, University of Salford. Finally the most coveted awards : Christopher Bailey Gold Award and the brand new The Hilary Alexander Trailblazer Award in partnership with Swarovski Award celebrating innovation were both deservedly won by Halina North, Edinburgh College of Art....
WEARABLE X LAUNCHES SMART YOGA PANTS

WEARABLE X LAUNCHES SMART YOGA PANTS

After announcing Nadi X in 2016 – activated yoga apparel with embedded technology – fashion technology studio Wearable X has just unveiled that people can now get their hands on a pair of the product. Nadi X is the first direct-to-consumer item from Wearable X, which has previously worked on branded projects such as Durex Fundawear and the Fox Alert Shirt. Using vibrational feedback, the pants guide the wearer towards accurate yoga poses. Nadi X have the ability to identify the pose the wearer is in and then provide real time feedback through gentle pulses that draw awareness to the focal points of each pose. The pants work with a companion iPhone app (with 30 poses and playlists to accompany them) and a battery, called the “Pulse”, which people have to clip behind the upper left knee in order to power the sensations in the pants. The frequency and intensity of each vibration rhythm encourage how to orient the body in each pose. Billie Whitehouse, co-founder and CEO of Wearable X shares that her team worked with more than 50 yogis across three different continents to understand the importance of alignment in time and space and create a useful product. While Nadi X cater for both beginners and pros, current price of $299 is likely to attract mainly serious yoga lovers at first. Still, the cost feels reasonable for technology embedded activewear. And when you compare Nadi’s price to the cost of hiring private a yoga instructor (which can be between $150 and $200 per hour), the offering sounds appealing. Nadi X should be the only guide you need for...
INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

Chelsea Flower Show is getting a fashion tech update this year. In celebration of this year’s blooming extravaganza, high-end boutique Leggera Nell’Aria has worked with creative designers Bushra Burge and Milan Prucha for an interactive flower dress. The piece, called Xpollination, wants to measure the mood of the area. To do this, people are encouraged to tweet @KingsRoadLdn with one of the following: #mod, #punk, #sloane & #Xpollination or, alternatively, tweet a selfie in the genre (mod/punk/slone). They then get a unique flower with matching colours tweeted back, which also appears on the dress in the boutique. The dress will be on display until 4th June. As the weeks progress Xpollination will become interactive and all those tweeting to King’s Road will be able to see their unique flower on the garment. We caught up with Bushra to tell us more about her latest creation. Why did you create the Xpollination dress? To highlight the cross pollination of iconic styles that the King’s Road has established a world class reputation for. We wanted to create a luxe-craft dress which uses European made fabrics using hand painted flowers to really mix the tangibles with the digital. The dress in itself is flower like. How does the technology work? The technology used is Unity to create the interactive animation and searches twitter for the hashtags. It manipulates a repository of flowers I have created to create unique flowers but the animation recycles through How long will it take from the time someone tweets to the time when they see their flower design added to the dress? The flower should take an...
HOW FARFETCH IMAGINES THE STORE OF THE FUTURE

HOW FARFETCH IMAGINES THE STORE OF THE FUTURE

Earlier this year Farfetch, the leading ecommerce platform to shop the world’s greatest selection of luxury, announced its first conference – FarfetchOS – with the aim to drive change, demonstrate innovation, and revolutionise the future of luxury fashion. On 12th April, brands, retailers and press gathered in London’s iconic Design Museum to hear from key Farfetch figures such as founder José Neves and recently joined Dame Natalie Massenet about what the future of luxury may hold. In between the sessions, attendees got a tour of Farfetch’s Store of the Future, showing what the ecommerce unicorn has in store (pun intended). Store of the Future is a modular platform, or an operating system, if you like, where Farfetch will tailor technology solutions to each of its partner brands, each city and each store, humanising the retail experience, delivering personalisation to customers and empowering store staff. The BETA version of the Store of the Future, shown at the Design Museum, demonstrated how technology can be seamlessly woven into the customer experience and deliver a significant competitive advantage to retailers and brands. During the tour we were shown four key facets of the BETA Store of the Future experience. Each of them was chosen to show what will happen if you bring online data into a physical environment. Customer recognition: Farfetch has developed a universal log in so that consumers can actively ‘opt-in’ to data sharing to enhance their current and future shopping experiences across the store they are in and the Farfetch platform.  In the BETA example, Farfetch showed how a customer might use a QR code to enable identity recognition as...
WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

Berlin has quickly established itself as one of the biggest European fashion tech hubs, alongside London, Paris and Amsterdam. From our friends at Elektrocouture nurturing creative and engineering talent, to the inspiring Hannah Roericht establishing a fashion tech division at H+K Strategies, Germany is paying serious attention to the developments in the area and their implications for businesses. Things are just as good on the events front. The city regularly hosts conferences, hackathons and meetups for enthusiasts and professionals in the industry, with one of the most anticipated being Wear It festival. So, needless to say we’re incredibly excited to have partnered with Wear It for this year’s edition! Read on to see how you can win tickets to one of the biggest fashion tech events in June. The third edition of Wear It, taking place on 8th and 9th June 2017, will explore the potential of wearable electronics with focus on new product development and the most forward-thinking concepts in the field of fashion and technology. Attendees will learn from the successful companies and meet the most important influencers within fashion, art, technology, politics and culture. Key topics for the festival are Interdisciplinary Collaborations, Redefining Value Chains and The Final Revolution. The event will include workshops on how to create your own wearable, startup expo as well as talks and panels with experts in the field. On that note, don’t miss our own Kristina Dimitrova, who will be on the Wear It stage on 9th June, talking about how technologies like augmented, virtual and mixed reality can enhance storytelling and bring immersive experiences in the fashion world and...
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