CHRISTOPHER RAEBURN’S SENDS A STRONG SUTAINABLE MESSAGE WITH HIS LATEST COLLECTION

CHRISTOPHER RAEBURN’S SENDS A STRONG SUTAINABLE MESSAGE WITH HIS LATEST COLLECTION

Repeat after us: Remade, Reused, Recycled. These are the core values of Christopher Raeburn’s eponymous brand. Since its beginnings in 2001, the incredibly collaborative fashion studio has been pushing forward its vision of sustainable and intelligent design by the reworking of surplus fabrics and garments to create distinctive and functional pieces. In 2018, the importance of this vision for purposeful design processes and products is even greater. Even though sustainability starts being on top of the agenda for some, the reality is that we still live in world of over-consumption and fast fashion, where nor many brands, neither a lot of customers care about the impact of their purchases. And then, there’s Raeburn, whose studio goes as fas as hosting Repair Open Days, where customers can bring their garment and have it fixed for free. “Don’t chuck it or buy a new one, let us repair it,” urges the website page for the event. So, we can move the needle. And Raeburn is one of the handful of designers who are true eco warriors in the industry. His innovative approach to crafting wearable and versatile garments shone once again at London Fashion Week’s Men. For his latest AW18 collection, aptly named Immerse, the design studio draws inspiration from the beauty and fragility of our oceans, standing as our most creative call to arms to protect both the planet and the wearer. Raeburn’s Remade ethos is further emphasized this season through the use of pioneering materials, including protective neoprene immersion suits and Royal Air Force helicopter winchman coveralls, which have been cut and reworked into women’s anorak and men’s overcoat, yet...
DEUTSCHE TELEKOM AND LUFTHANSA UNVEIL THE FUTURE OF FLYING

DEUTSCHE TELEKOM AND LUFTHANSA UNVEIL THE FUTURE OF FLYING

For some, the CES starts as soon as they step into the Las Vegas Convention Centre. For others – while flying at 33,000 feet on the way to the conference. That’s exactly what Deutsche Telekom and Lufthansa did yesterday (08.01.2018) through their FlyingLab event on its Lufthansa Airbus A380 from Frankfurt to Houston. FlyingLab is this year’s challenge set out by Deutsche Telekom’s Fashion Fusion initiative, in partnership with Lufthansa. In 2017, the competition brief invited fashion, creative and engineering talent to submit their ideas about enhancing long-distance flight experience through the use of fashion and technology. This wasn’t just about innovation around the passengers’ experience but included the cabin crew too. Over the past few month, the finalists of the three finalist teams worked at Fab Lab Berlin on intelligent solutions for the flight experience of tomorrow. Three prototypes were presented and tested on board, including projects for new airline seats, on-board entertainment, and methods of communication between cabin crew and passengers. Team feel.flight focused on increasing passengers’ well-being on long-haul flights, presenting a chatbot system for communication between passengers and flight attendants. The chatbot can classify passenger needs, arrange them by priority and coordinate the appropriate service activities. For other matters, such as requests for food and drinks or tips against fear of flying, the request is transferred to a real flight attendant. The team also developed a smart blanket with integrated neck pillow which can be worn like a cape and adjusted to the passenger’s individual need for warmth. Vibrations in the blanket’s neck pillow can wake the passenger gently, without a flight attendant having to...
WHY TRANSPARENCY AND SUSTAINABILITY WILL BE HOT THIS YEAR AND WHICH IS THE TECH SPEARHEADING THESE MOVEMENTS?

WHY TRANSPARENCY AND SUSTAINABILITY WILL BE HOT THIS YEAR AND WHICH IS THE TECH SPEARHEADING THESE MOVEMENTS?

Happy New Year, industry trailblazers! To help you kickstart what feels like the longest month of the year, we’re doing a series of articles highlighting key brands, technologies and changing consumer behaviours to watch in 2018. Enjoy Part One. Transparency Being honest and transparent in business is not exactly new. The poster children of this movement in the fashion industry are undoubtedly US-based Everlane, and the Swedish brand Honest By, founded in 2010 and 2012, respectively. Both companies aim to expose exactly what goes on into the production of the clothes thy sell – from design processes, to the fabrics they’re made in, the cost of fabrics, labour, and even the mark-up they put on the final product. Such 100% transparency policy may sound scary to many fashion brands, but we will see it manifested even more in 2018. As consumers become more informed than ever before, brands (fashion and beyond), will come to realise transparency around processes, pricing and provenance will move from a nice to need to have business practice for their businesses to be successful. Technology company Label Insight recently reported on the correlation between transparent business operations and ROI, stating that 39% of the people it surveyed said they would switch to a new brand if it offered complete transparency, 56% said they’d be loyal for life if a brand is transparent and 73% said they’d be willing to pay more for a product that offers complete transparency. The push for transparency means brands can no longer hide their unethical practices behind closed doors while portraying a good image to the outside world. If they do, consumers...
FLORA MIRANDA USES AI, DATA AND GENERATIVE DESIGN TO TURN YOUR FACEBOOK HISTORY INTO PERSONALISED GARMENTS

FLORA MIRANDA USES AI, DATA AND GENERATIVE DESIGN TO TURN YOUR FACEBOOK HISTORY INTO PERSONALISED GARMENTS

Antwerp-based fashion designer Flora Miranda focuses her work on the human being, one’s body, senses and perception, performing in an actual or virtual reality. She embraces the experiment as a vehicle towards broadening established standards of craftsmanship and design, challenging the obsolete idea of high couture. We came across Miranda’s innovative work during the third edition of Fashion Talks, which brings disruptors, emerging designers and established fashion and creative businesses to celebrate the industry and ponder the future. Miranda was exhibiting her latest project – IT Pieces – a tool that collects data about a user’s online behaviour to design a unique item of clothing, especially with him or her in mind. People sign in with the app, which gathers information about their online behaviour, including Google searches, Facebook friends, places visited or music downloaded. It then personalises a t-shirt with a number of lyrics by Finnish musician Jaakko Eino Kalevi, which reflect the analysed information about the user. We sat down with the designer to talk more about IT Pieces, her creative process and breaking fashion conventions. What is your background? How did you get into fashion and what sparked your interest in technology? My identity is anchored in a world of art, my father and other members of my family in Austria are musicians and visual artists. To me, art was the most natural environment to move in, the language I grew up with. The other side of my family is from a more pragmatic origin, owning and running a big farm is their way of living. I believe this is where my attraction to the business...
EVENT REPORT | THE DNA OF DISRUPTIVE BRANDS

EVENT REPORT | THE DNA OF DISRUPTIVE BRANDS

The breakfast session, hosted by brand experience agency Rufus Leonard, featured a panel of disruptive brands including The House of St Barnabas, Birchbox, and Kaido. It opened with a presentation from Charlotte Beckett, senior strategist at Rufus Leonard, on “The DNA of Disruption”, the four main components being “The Individual”, “The Team”, “The Organisation”, and “The Consumer”. First, though, some context. As a trusted adviser to some of the UK’s most established brands, Rufus Leonard is fascinated in disruption and understanding the ways in which learning from the disruptors can help these brands avoid being disrupted while disrupting categories themselves. A year ago, the agency set out in its attempt to measure brand experience with the first Brand Experience Index, which enables brands to calculate their total impact on customers across touchpoints compared to their competitors. Rufus Leonard is launching the second wave in the coming weeks, which will combine the agency’s interest in disruptors with that of brand experience. Rufus Leonard started with a hypothesis in mind – that the disruptors in each sector would score well on practical, active measures such as “Do” and “Purpose” but were surprised that, in fact, brands including Airbnb, Netflix, and Uber, posted higher Brand Experience Index scores in the three more emotional facets: “Feel”, “Sense”, and “Connect”. This highlights that for a brand or a business to truly disrupt a market it can’t just engage with people in rational terms, it has to engage on an emotional level as well – winning people’s hearts and minds. The DNA of a Disruptive Organisation  Charlotte Beckett, senior strategist, Rufus Leonard In terms of providing a definition,...
CFE ANNOUNCES THE LATEST INTAKE OF FASHIONTECH PIONEERS

CFE ANNOUNCES THE LATEST INTAKE OF FASHIONTECH PIONEERS

London College of Fashion’s Centre for Fashion Enterprise (CFE) has announce six new businesses to join its FashTech Pioneer Programme. Taking full advantage of fashion and technology innovation, non-woven textiles company DOPPELHAUS, jewellery rental service GLITZBOX, high-performance childrenswear brand PETIT PLI, wardrobe management platform SAVE YOUR WARDROBE, location-based retail app SHOPEST, and AI-powered visual search engine TEGGNET, have set out to lead the future of the fashion industry. The businesses were selected on the basis of bringing together fashion and technology to create a unique and scalable business proposition that will benefit from CFE’s expert advice, guidance and timely interventions over a period of six months. CFE is London’s pioneering fashion and fashion tech business incubator, whose purpose is to fast-track designers and entrepreneurs into successful businesses. CFE works with designers and creative entrepreneurs to transform talent and ideas into businesses by providing support programmes that facilitate their USP, vision and innovation. By implementing business strategy for creative entrepreneurs, CFE aims to empower growth for individuals and businesses. “We are beyond excited to be able to join the Fashtech Pioneer Programme. We are confident that the support, mentorship and network from the CFE will deeply challenge us and push Petit Pli to reach its full potential. We look forward to connecting with, and learning from the knowledge and experience of both mentors and fellow participants.” – PETIT PLI “We are so proud and excited to be part of the CFE FashTech Programme. We are on an exciting journey to change how people feel about their morning routine, and it is invaluable for a start-up like us to be able to...