INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

INTERVIEW: BUSHRA BURGE CREATES INTERACTIVE FLORAL DRESS

Chelsea Flower Show is getting a fashion tech update this year. In celebration of this year’s blooming extravaganza, high-end boutique Leggera Nell’Aria has worked with creative designers Bushra Burge and Milan Prucha for an interactive flower dress. The piece, called Xpollination, wants to measure the mood of the area. To do this, people are encouraged to tweet @KingsRoadLdn with one of the following: #mod, #punk, #sloane & #Xpollination or, alternatively, tweet a selfie in the genre (mod/punk/slone). They then get a unique flower with matching colours tweeted back, which also appears on the dress in the boutique. The dress will be on display until 4th June. As the weeks progress Xpollination will become interactive and all those tweeting to King’s Road will be able to see their unique flower on the garment. We caught up with Bushra to tell us more about her latest creation. Why did you create the Xpollination dress? To highlight the cross pollination of iconic styles that the King’s Road has established a world class reputation for. We wanted to create a luxe-craft dress which uses European made fabrics using hand painted flowers to really mix the tangibles with the digital. The dress in itself is flower like. How does the technology work? The technology used is Unity to create the interactive animation and searches twitter for the hashtags. It manipulates a repository of flowers I have created to create unique flowers but the animation recycles through How long will it take from the time someone tweets to the time when they see their flower design added to the dress? The flower should take an...
HOW FARFETCH IMAGINES THE STORE OF THE FUTURE

HOW FARFETCH IMAGINES THE STORE OF THE FUTURE

Earlier this year Farfetch, the leading ecommerce platform to shop the world’s greatest selection of luxury, announced its first conference – FarfetchOS – with the aim to drive change, demonstrate innovation, and revolutionise the future of luxury fashion. On 12th April, brands, retailers and press gathered in London’s iconic Design Museum to hear from key Farfetch figures such as founder José Neves and recently joined Dame Natalie Massenet about what the future of luxury may hold. In between the sessions, attendees got a tour of Farfetch’s Store of the Future, showing what the ecommerce unicorn has in store (pun intended). Store of the Future is a modular platform, or an operating system, if you like, where Farfetch will tailor technology solutions to each of its partner brands, each city and each store, humanising the retail experience, delivering personalisation to customers and empowering store staff. The BETA version of the Store of the Future, shown at the Design Museum, demonstrated how technology can be seamlessly woven into the customer experience and deliver a significant competitive advantage to retailers and brands. During the tour we were shown four key facets of the BETA Store of the Future experience. Each of them was chosen to show what will happen if you bring online data into a physical environment. Customer recognition: Farfetch has developed a universal log in so that consumers can actively ‘opt-in’ to data sharing to enhance their current and future shopping experiences across the store they are in and the Farfetch platform.  In the BETA example, Farfetch showed how a customer might use a QR code to enable identity recognition as...
WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

WIN TICKETS TO WEAR IT BERLIN 2017 WITH INTERLACED

Berlin has quickly established itself as one of the biggest European fashion tech hubs, alongside London, Paris and Amsterdam. From our friends at Elektrocouture nurturing creative and engineering talent, to the inspiring Hannah Roericht establishing a fashion tech division at H+K Strategies, Germany is paying serious attention to the developments in the area and their implications for businesses. Things are just as good on the events front. The city regularly hosts conferences, hackathons and meetups for enthusiasts and professionals in the industry, with one of the most anticipated being Wear It festival. So, needless to say we’re incredibly excited to have partnered with Wear It for this year’s edition! Read on to see how you can win tickets to one of the biggest fashion tech events in June. The third edition of Wear It, taking place on 8th and 9th June 2017, will explore the potential of wearable electronics with focus on new product development and the most forward-thinking concepts in the field of fashion and technology. Attendees will learn from the successful companies and meet the most important influencers within fashion, art, technology, politics and culture. Key topics for the festival are Interdisciplinary Collaborations, Redefining Value Chains and The Final Revolution. The event will include workshops on how to create your own wearable, startup expo as well as talks and panels with experts in the field. On that note, don’t miss our own Kristina Dimitrova, who will be on the Wear It stage on 9th June, talking about how technologies like augmented, virtual and mixed reality can enhance storytelling and bring immersive experiences in the fashion world and...
SAVE THE DATE! AN EVENING WITH CATH KIDSTON

SAVE THE DATE! AN EVENING WITH CATH KIDSTON

It’s been too long since our last event in London but the wait is over! We’re extremely excited to announce we have teamed up with The Budding Entrepreneur Club for a very special night with the one and only Cath Kidston on 7th June 2017. The Budding Entrepreneur Club is an application and invitation only entrepreneurs community for the most ambitious, entrepreneurial individuals in the UK. The TBE Club runs monthly events with industry leaders with the aim of helping startups and founders grow. It also provides its members with access to a prestigious entrepreneurial network, exclusive workshops and discounted partner services. Cath Kidston doesn’t need an introduction. From humble beginnings to a global multichannel brand, the brand has become The Home of Modern Vintage. Since opening its first store in 1993, the fashion and lifestyle company has been brightening up fashionistas’ lives with unique, colourful and witty prints and fresh take on design. Now in over 200 stores, 16+ different countries and online, Cath Kidston’s bestselling range spans across bags, accessories, fashion, homeware, and things for the kids. We are proud to have Cath herself for a candid conversation on how she turned an idea into a global business. Come be inspired by one of UK’s most loved designers and businesswomen and mingle with fellow entrepreneurs under the stunning new CitizenM’s roof. Head to our Eventbrite page or Facebook event to learn how to attend. We can’t wait to see you there! — Want to partner with us for an event or invite us to speak? Get in touch at info@interlaced.co To keep up-to-date with our activities and...
HOW BRAGI IS CAPTURING THE HEARABLES MARKET

HOW BRAGI IS CAPTURING THE HEARABLES MARKET

If, for a moment, we leave the world of smart textiles and interactive garments, we’ll see that in the wearables tech industry, a lot of businesses are still focusing on smart watches, fitness trackers and other wrist-based devices. But there’s another player in the field, which has been quietly establishing domination. Hearables. Hearables, or connected ear-worn devices, can mean different things, from wireless earbuds to smart hearing aid devices. Such products were at prominent display at this year’s CES and, perhaps due to the reveal of Apple’s jack-less iPhone, the category is growing over eight times the rate of wrist-worn devices. Apart from Apple, there are a few players in the field trying to capture the consumer market, with one of the top being Bragi. Bragi started in 2014, with a Kickstarter that raised $3 million from 15,998 supporters, all of whom fantasised about a “smart” wireless earphone that could store music, track fitness, health and so much more. As a result, in 2016 Bragi released its first product, The Dash – smart, wireless earbuds that are for much more than just listening to music. Forget buttons. The Dash can be controlled through gestures such as nodding to accept a phone call or shaking to decline it. The earbuds are compatible with a smartphone app that lets you personalise them even further. It visualises the features of The Dash, showing your fitness status, heart rate, calories burnt, distance traveled and more. The ear is a better place than the wrist for collecting certain biometric data, which makes Bragi perfectly positioned to service the active, connected consumer of today. If...
THE UNSEEN CREATES COLOUR-CHANGING HAIR DYE

THE UNSEEN CREATES COLOUR-CHANGING HAIR DYE

What if we could create materials that respond to our individual needs, helping us to live better lives? What if there was clothing that could think for itself, or bandages that could tell us when they need to be changed? These are questions that Lauren Bowker, material scientist and founder of THE UNSEEN, wants to tackle. Her studio, which has previously made colour-, environment- and mood-changing couture pieces, has just unveiled its latest breakthrough: colour-changing hair dye. Yes, you read correctly! Just in time for London Fashion Week, THE UNSEEN launched its first hair dye, which changes colours based on the temperature of the environment and you. Change in temperature triggers a reaction that produces a molecule with a slightly different absorption of light, and thus a different colour. FIRE is inspired by occult glamour – a spell cast on somebody to make them see something the spell-caster wishes them to see. The application of the dye is currently semi-permanent lasting over a few washes and the brand is currently looking for commercial partners to help take the innovation to market.   Bowker and her team are confident there will be no damage to the scalp, and no significant effect on the hair fibres themselves (no more than typical semi permanent dyes, that is). That said, the studio is working on optimising the recipe and assessing its toxicology before the product is commercialised. So far, THE UNSEEN have coloured a number of successful samples both on and off the body, in various colours for various seasons and bodily temperatures. These include blue outdoors and blonde indoors, and a black to red dye which...