We’ve been keeping an eye on the distinctively crafted and technical designs coming from Ada + Nik for a while now. Back in February the duo revealed The Narrative Jacket in collaboration with the Narrative Clip. The world’s first leather jacket with in-built camera can capture photos and location data without conscious interaction, featuring intricate technical detail and quality fabrics such as by-product leather. Photos taken with the jacket during the show were uploaded exclusively on Twitter.
Needless to say we were excited about their SS16 show at London Collections: Men and even more so when it lived up to the expectations.
At London Collections: Men, tech-advanced dark-matter design duo Ada Zanditon and Nik Thakkar unveiled Ada + Nik SS16: SYN through an Immersive Experience – a pop up world of Ada + Nik – in an exclusive gallery space in the heart of London’s West End (the British Fashion Council’s new home for Fashion Week).
SYN, meaning “co-” or “with” in Greek – symbolic of the Ada + Nik plus sign (emoji: +) was prevalent throughout every element of the creative journey for the duo for SS16, bringing to life the attitude of how we move forward through positive co- existence.
Channeling a cultural agenda and art driven creative vision this season, the duo has created SYN: A 60 piece collection featuring signature, concept and classic luxury leather bikers, luxury summer separates, lightweight tech enhanced outerwear including reversible bombers and showerproof tech jackets and the development of a dark print featuring a dystopian world juxtaposed through the window of SYN. Ada + Nik have also co-designed an artisan leather bomber jacket featuring bespoke pen holders with luxury pen brand Montegrappa. Innovative tech and sustainable fabrics include rubber coated jersey, lamb nappa leather, hand woven organic denim, smooth modal and organic cotton.
SYN also marks the fifth instalment in the ongoing narrative of Ada + Nik films that have received critical acclaim, award nominations and premieres (ASVOFF, Interview Magazine, Rankin, NYLON, Hypebeast, Dries Van Noten). An Immersive Experience at London Collections: Men–a dark and cinematic journey into a hyper intelligent tech enhanced GRUNK (Greco- Roman Punk) reality with the heroic Ada + Nik man in a midnight dystopian black sand desert. Following a successful AW15 collaboration, Motorola commissioned a bespoke Ada + Nik watch face to be worn at the London Collections: Men show and feature in the film and campaign imagery.
It’s safe to say that Ada + Nik is fast becoming one of the most successful partnerships on the London fashion scene. We are thrilled to announce that the duo will be exhibiting their fashion tech projects at #INTERLACED2015. Early bird tickets are on sale now.