THE CRATED CREATES SLEEK ENTERPRISE WEARABLE

THE CRATED CREATES SLEEK ENTERPRISE WEARABLE

Before smartwatches and fitness trackers hit the consumer market, the investments in wearable technology came mainly from the military, enterprise and medical industries. Why? Well.. while fitness buffs use these devices to track and boast about their workouts, the use cases in business settings can be far more valuable. For example, emergency workers and medical personnel could use wearables to get vital data at a moment’s notice or alerts around safety and security. Because of their purpose, the focus on enterprise wearables can be much more function than design but we are happy to see that this is starting to change. At The Next Web conference in Amsterdam, INTERLACED friends THE CRATED unveiled a sleek and functional safety wearable prototype for the enterprise. The Armor vest, as it is called, responds to a worker’s heat, stress levels and posture, using printed circuitry on fabric. The piece is a new type of smart apparel designed to monitor harmful working conditions that one may face during the day, such as bodily stress, extreme temperatures and compromising postures. THE CRATED collaborated with another New York startup, Strong Arm Technologies, and smart clothes platform Bon Bouton to create the prototype. Using a printed graphene temperature sensor by Bon Bouton and taking inspiration from StrongArm’s deep understanding and connection to the safety of active workers (who they call Industrial Athletes), The Crated designed and fabricated Armor using their own textile circuitry technology, INTELLITEX. The Circuit was printed onto fabric using custom formulas and machinery built by THE CRATED. This device can be housed in any apparel exterior. In industry, the circuit would likely be...
INTERLACED: RETAIL CHANNELS FOR FASHIONTECH

INTERLACED: RETAIL CHANNELS FOR FASHIONTECH

Price and distribution are one of the main challenges for mass adoption and awareness of the notion of fashiontech. It’s difficult for the average consumer to find these types of products online unless they’re specifically searching for them and if they’re sold in brick and mortar stores, the price increases significantly. At INTERLACED 2015, we discussed how to get the balance between online and offline right, successful retail channels and winning strategies to attract consumer interest. The panel, chaired by INTERLACED’s Kristina Dimitrova, included Sabrina Faramarzi (Trend Researcher, Portland Design), Saverio Romeo (Principal Analyst, Beecham Research), Jennytha Raj (Founder & CEO, Teqtique) and Miranda Davis (Creative Producer, MIMIRA) The session started by discussing if, as outlined by a report from Vista Retail Support, wearable tech will become an integral part of retail in the next 2-5 years. This doesn’t refer to people expecting to see wearables sold in stores but to use them to navigate around retail spaces. “We can use this technology to engage with customers and facilitate better experiences,” said Saverio Romeo, giving as example Virgin Atlantic’s use of Google Glass to deliver the industry’s most high tech and personalised customer service yet. Certainly, such technological evolution has an effect on consumption. “While consumers are more informed now than ever before this also applies for the retailers, which can give them much more refined understanding of the consumption behavior of the individual,” said Romeo. “This can in turn guide anything, from store design, marketing, and promotion strategies.” While consumers are more informed now than ever before this also applies for the retailers, which can give them much...
NEW YORK FASHION WEEK A/W16 RECAP

NEW YORK FASHION WEEK A/W16 RECAP

A beautiful mess. That’s exactly what springs to mind when trying to describe the start of Autumn/Winter16 fashion month. From labels redefining the fashion calendar as we know it, to brands slowly becoming more open towards tech, the industry has never been more ripe for disruption. SEE NOW, BUY NOW STRATEGY The first breaking news around New York Fashion Week actually came from British giant Burberry. The company announced that, in a move to make its shows more relevant to global and always-on consumers, will be moving to a See now, buy now strategy. From September 2016, Burberry will consolidate its four calendar into two seasonless shows, featuring both menswear and womenswear collections. Instead of Spring/Summer and Autmun/Winter, the shows will be named the February and September based on the month they’re presented. What’s more, the collections will be available to purchase in-store and online immediately after each show and all marketing materials and advertising campaigns will reflect the strategy accordingly. The move comes in a bid to significantly shorten the traditional gap between runway shows and retail availability. This makes sense in the age of constant social media feeds, instant Snapchat stories from the runways and live-streamed catwalk shows. Back in December 2015, CFDA president Dianne von Furstenberg announced that she and her fellow board members have appointed consultancy company Boston Consultung Group to evaluate the effects on the industry if the fashion shows are turned into consumer-facing events. A major drive for this is all the social media hype, she told WWD. After the announcement from Burberry, designers like Tommy Hilfiger, Rebecca Minkoff and Thakoon made similar...
THE FUTURE OF HEALTHCARE

THE FUTURE OF HEALTHCARE

Health care has always been a major stake in our global History. In 2015, challenges have never been so many. All around the world the health care industry needs to take drastic change measures. Even though technology may not (yet) have the solution for major issues like the recent Ebola epidemic, it brings up some reassuring hopes for the future. From wearables to smart textiles, nanotechnology and data collection, technology and science merge for enhanced healthcare perspectives. Here is a selection of the major upcoming trends that should help to reinvent how we take care of one another. DRIVING BEHAVIOURS Thanks to technology, we can use innovative tools and benefit from incentive systems to promote a more proactive model of health. We can better track, watch and analyse our behaviours. By learning to better understand our bodies, we are encouraged to make healthier lifestyle choices. Advanced sensors and algorithms provide deeper insights and personalized coaching. A healthier population, less reliant on the resources provided by the broader healthcare system, results from health care technologies paired with incentive game mechanics offered by insurance companies, employers and providers. EMPOWERING PATIENTS Through DIY diagnosis and data collection, consumers are encouraged to take a more central role in determining when they interact with the health care system. More importantly how their care is delivered. Patients are empowered with technologies and take part in social communities, enabling them to gather valuable advice or self-diagnose before they do visit a medical professional. These innovations better prepare patients to collaborate with their doctors, and can be further supported by guidance around individual treatment plans to ensure optimal outcomes. WEARABLE DIGITAL HEALTH New tech, social platforms...