EVENT REPORT | DIGITAL FASHION FORUM

EVENT REPORT | DIGITAL FASHION FORUM

To say September kept us busy will be an understatement. Straight after tons of catwalk shows, presentations and exhibitions at London Fashion Week, we headed to sunny Athens to take part in the first Digital Fashion Forum, organized by Fashion Daily. The conference is the only event for fashion and retail professionals in the Greek market that addresses the technological developments changing the industry and highlights the new opportunities presented by the rise of digital. Our founder, Kristina Dimitrova was one of three international speakers, alongside with Brian McBride (Chairman, ASOS) and Sue Seel (Lecturer, London College of Fashion). We had a fabulous day mingling with attendees, fellow speakers and exhibitors at DFF. For those who couldn’t join us in person, we’ve compiled some key takeaways from the day. ON CONSUMER ENGAGEMENT While in the US and UK (as well as most of Western Europe) the fashion blogging industry is quite saturated, in Greece the notion of blogging is just starting to get tracktion. A panel including Maritzina Kalognoma (Ogilvy Group), Galatea Laskaraki (Marie Claire), Zeta A.Tsakoumis (Journalist & Blooger), Tonia Fousek (Athens Xclusive Designers Week) among others, addressed the opportunities of working with influencers for publishers and brands. “Blogging doesn’t mean that magazines will become irrelevant,” agreed the panel. “Blogs represent just another channel of communication and engagement.” Brand consultant and academic Sue Seel touched upon on the power of bloggers and hinted how brands can have just as personal interaction with consumers. ‘Make customers your heroes,’ she said referring to the fact that 55% of people share their purchases on social media. ‘Use that to engage with...
COCOON NETWORKS LAUNCHES IN LONDON TO CONNECT THE CHINESE AND UK STARTUP ECOSYSTEM

COCOON NETWORKS LAUNCHES IN LONDON TO CONNECT THE CHINESE AND UK STARTUP ECOSYSTEM

In recent years, China has made rapid advances in science and technology, thus becoming a world leader in some areas of high-tech manufacturing, commercial applications, telecommunications, robotics and biotechnology. When it comes to fashion and beauty industries, the country is perhaps best known for Alibaba, the world’s largest e-commerce company. So, it’s not surprising to see why both established companies and startups have set their eyes on the Chinese market. Here’s where Cocoon Networks come in. Cocoon Networks is Europe’s first Chinese capital-backed, international, startup ecosystem. Leveraging a full suite of support spanning: venture capital investment, business accelerators, spaces, and IP management, the company is supporting ambitious entrepreneurs and ideas to grow in a nurturing environment, thus helping them expand globally. The company is dedicated to bridge the China and European start-up communities. We’re excited to hear that Cocoon Networks is opening its first London location in December 2016. The stunning physical space will be one of the largest and the most comprehensive innovations centres across Europe. In addition to various co-working options, Cocoon Networks London will offer the perfect work and life balance environment, with entertaining area, roof bar, gym, treatment rooms, exhibition areas, exclusive events and much more. With the emerging opportunities of international collaborations amongst creative industries, Cocoon Networks London will include a creative hub for crazy ideas and ambitious minds to spread internationally, especially to the east. At the creative hub, the innovation centre will provide full-featured facilities and services to help passionate creators establish brands, launch products, expand connections and spread businesses from Cocoon to the world. Cocoon Networks is inviting innovative startups and businesses...
HOW TOPSHOP INJECTS TECH TO LEAD THE WAY IN HIGHSTREET RETAIL

HOW TOPSHOP INJECTS TECH TO LEAD THE WAY IN HIGHSTREET RETAIL

London Fashion Week is just around the corner and, if NYFW was anything to go by, this season’s fashion extravaganza will bring much more change than new prints and colour palettes. Tech has been increasingly present in headlines each fashion month and as the capital of both (fashion and tech), we expect London Fashion Week to have a trick or two up its sleeve. One of most prominent players in this interdisciplinary field is highstreet retailer Topshop. Fancy bodycon dresses and bleached denim shirts aside, the clothing giant is investing in some serious tech innovation. In 2014, when both the public and the industry were trying to get their head around virtual reality, Topshop was transporting consumers from its stores to the front row with Oculus Rift. Last year, the retailer partnered with Barclaycard for a line of stylish accessories such as phone cases, stickers and bracelets, which incorporated Barclaycard’s contactless payment technology and let users shop seamlessly in more than 300,000 locations across the UK. Later this year, a second, more luxurious line of the Topshop x bPay collection was unveiled. During the summer, the clothing giant also launched its first Top Pitch competition, encouraging designers and technologists to join its bootcamp programme and receive intensive coaching on how to bring their product to market as well as the chance to pitch to Topshop. The retailer recently announced the winner of the competition, Loomia (formerly The Crated) – a company focused on e-textiles and developing enabling technologies. The two parties will now work together on designing a prototype for a heated garment. Top Pitch makes the future of smart...
INTERLACED & BDYHAXCON PARTNER FOR FASHIONTECH SHOW IN AUSTIN

INTERLACED & BDYHAXCON PARTNER FOR FASHIONTECH SHOW IN AUSTIN

We are thrilled to announce that INTERLACED has partnered with the team at BDYHAXCON for their upcoming conference, expo and fashion tech show in January 2017. As an official partner, INTERLACED will co-produce BDYHAXCON’s special Put Together Fashion Tech Show. Between 27-29 January 2017, Austin’s Convention Center will become the home for discovering new tech, knowledge and inspiration surrounding body- and biohacking, fashion tech, augmented and virtual reality, cognitive training and much more. BDYHAXCON is about anything you can do to your body to be more your ideal self. However a bodyhacker decides to physically alter or improve their mind or body, there’s always more to discover, learn, teach, synthesize, and celebrate.   If you’re a fashion tech designer, maker, engineer, who wants to showcase their creation to the world, get in touch   In addition to the inspiring talks, meetups and expo, in 2017, BDYHAXCON is adding a fashion spin to the experience. The Put Together fashion tech show, which INTERLACED will co-produce, will take place on 27th January 2017 and bring together the latest and greatest in fashion tech, raging from exoskeletons to more conventional cloth-based pieces that’s anything but conventional. As INTERLACED produced one of the first full fashion tech catwalk shows in Europe, we are excited to bring together once again the most exciting designers and technologies who make the magic happen. The best part? There are still spots to fill! So, if you’re a fashion tech designer, maker, engineer, who wants to showcase their creation to the world, get in touch! We can’t wait to hear from you! Our own Kristina Dimitrova will also...
SARTORIAL BRINGS TOGETHER DIGITAL ART, FASHION, SOUND AND TECHNOLOGY

SARTORIAL BRINGS TOGETHER DIGITAL ART, FASHION, SOUND AND TECHNOLOGY

Aussies, listen up. dLux Media Arts is organising a unique spectacle of the senses this September. The organization, which supports cultural vibrancy, will take part in Sydney’s Fringe Festival with a one-night event showcasing some of Australia’s leading artists and designers in the fields of fashion, technology, digital, industrial art and sound engineering. sARTorial, as the event is called, will be part fashion show, part exhibition, exploring the potential of merging fashion with cutting-edge interactive art and electronics. The event invites fashion designers, media artists, makers, geeks and technophiles to meet up, experiment and share their visions for the future. This year’s sARTorial will revolve around four sensory elements – light, sounds, movement and touch. Drawing on these elements, the artists and designers will create one-off wearable pieces using the latest techniques and design technologies to produce interactive wearable artworks. sARTorial’s 2016 ambassador is designer and artist Erica Gray, who is recognized as one of the leading figures in the field of wearable art, with her sculptural creations winning awards both in Australia and at New Zealand’s internationally acclaimed World of WearableArt (WOW). The even hints at the future of dLux and aims to create experiences that generate a deeper understanding of art and technology for stronger and healthier communities. Make sure to grab your tickets for sARTorial here. To keep up-to-date with our activities and upcoming events, follow us on Twitter, Facebook, Instagram or sign up for our newsletter....