FASHION & TECHNOLOGY AT MILAN & PARIS FASHION WEEK

FASHION & TECHNOLOGY AT MILAN & PARIS FASHION WEEK

With a few standout examples of successful intersection between the worlds of fashion and technology, the first half of fashion month got style editors reviewing tech pieces and technology writers looking up fashion trends. Before bloggers, journalists and celebs said bye to London and waved ciao to Milan, the excitement around fashiontech on the runways of Milan and Paris had already built up. However, it seems like the Italian and French fashion capitals were not in a rush to catch up with the digital innovation taking over London and New York. Instead, the majority of the shows on the catwalks during Milan and Paris Fashion Week bet on their brand and country heritage, artistic displays and signature styles without diverging into newly found tech land. Among these we saw a few hit and miss examples worth a mention. MILAN FASHION WEEK MODEL SELFIES An audience taking pictures of models taking pictures. This is exactly what happened at the Dolce & Gabbana’s SS16 show. Dolled up models walking for the iconic fashion house stopped on the catwalk to take selfies, which were then displayed on large screens around the venue in real time. The same photos were also shared on D&G’s social media channels with the hashtags #DGselfie and #Italiaislove. While this was a chance for the brand to show its gorgeous iPhone cases up close to the audience and get fans to see the show from the models’ point of view, the label is rather late for the selfie game. Unlike Cara’s videos from the Giles catwalk last year, the D&G selfies felt rather forced. Here’s to hoping for...
EVENT REPORT | PARIS FASHION & TECH WEEK

EVENT REPORT | PARIS FASHION & TECH WEEK

Last week our own Noemie Balmat attended the second Paris Fashion & Tech Week organised by NUMA. We gathered the most important insights from each day. MONDAY | FTweek Opening: ‘Is Fashion Ready to Innovate?’ The panel included: Pierre-François Lelouet, CEO of Nelly Rodi Céline Lippi, Co-founder of Fashion Capital Partners Antoine Menet, E-business Director at The Other Store David Lamarche, Commercial Director for Europe & America at Aigle From digital opportunities in communication to pure innovation, how can brands innovate in the industry? Innovation of course doesn’t come without financial backing. That said, in terms of investments, France is behind other places in Europe and the US, where it is much more easier to raise money. Even though the two biggest innovation hubs are US and Europe, the investments in each vary drastically: €2-4 bn in the US, €400 m in the EU of which €100 m in France. David Lamarche from Aigle, gave an example of innovation in retail in the face of Tcheckit app that lets consumers earn money when they conduct market research in stores by taking pictures and answering a few questions. As innovation usually happens from small, agile and young teams, how can big companies with old (mindset) senior managers be ahead of the curve too? P.F. Lelouet from Nelly Rodi said that this has started to change and senior managers have started to recognise the imporance of innovation and contribution from younger teams for their businesses. Lelouet said that now established fashion groups need to collaborate with startups to truly add fresh approaches to their businesses. TUESDAY | Fashion Startup Pitch Night On Tuesday, 7 early stage fashion startups, selected by ICONITY, were invited to pitch in front of...