HOW TOPSHOP INJECTS TECH TO LEAD THE WAY IN HIGHSTREET RETAIL

HOW TOPSHOP INJECTS TECH TO LEAD THE WAY IN HIGHSTREET RETAIL

London Fashion Week is just around the corner and, if NYFW was anything to go by, this season’s fashion extravaganza will bring much more change than new prints and colour palettes. Tech has been increasingly present in headlines each fashion month and as the capital of both (fashion and tech), we expect London Fashion Week to have a trick or two up its sleeve. One of most prominent players in this interdisciplinary field is highstreet retailer Topshop. Fancy bodycon dresses and bleached denim shirts aside, the clothing giant is investing in some serious tech innovation. In 2014, when both the public and the industry were trying to get their head around virtual reality, Topshop was transporting consumers from its stores to the front row with Oculus Rift. Last year, the retailer partnered with Barclaycard for a line of stylish accessories such as phone cases, stickers and bracelets, which incorporated Barclaycard’s contactless payment technology and let users shop seamlessly in more than 300,000 locations across the UK. Later this year, a second, more luxurious line of the Topshop x bPay collection was unveiled. During the summer, the clothing giant also launched its first Top Pitch competition, encouraging designers and technologists to join its bootcamp programme and receive intensive coaching on how to bring their product to market as well as the chance to pitch to Topshop. The retailer recently announced the winner of the competition, Loomia (formerly The Crated) – a company focused on e-textiles and developing enabling technologies. The two parties will now work together on designing a prototype for a heated garment. Top Pitch makes the future of smart...
INTERLACED & BDYHAXCON PARTNER FOR FASHIONTECH SHOW IN AUSTIN

INTERLACED & BDYHAXCON PARTNER FOR FASHIONTECH SHOW IN AUSTIN

We are thrilled to announce that INTERLACED has partnered with the team at BDYHAXCON for their upcoming conference, expo and fashion tech show in January 2017. As an official partner, INTERLACED will co-produce BDYHAXCON’s special Put Together Fashion Tech Show. Between 27-29 January 2017, Austin’s Convention Center will become the home for discovering new tech, knowledge and inspiration surrounding body- and biohacking, fashion tech, augmented and virtual reality, cognitive training and much more. BDYHAXCON is about anything you can do to your body to be more your ideal self. However a bodyhacker decides to physically alter or improve their mind or body, there’s always more to discover, learn, teach, synthesize, and celebrate.   If you’re a fashion tech designer, maker, engineer, who wants to showcase their creation to the world, get in touch   In addition to the inspiring talks, meetups and expo, in 2017, BDYHAXCON is adding a fashion spin to the experience. The Put Together fashion tech show, which INTERLACED will co-produce, will take place on 27th January 2017 and bring together the latest and greatest in fashion tech, raging from exoskeletons to more conventional cloth-based pieces that’s anything but conventional. As INTERLACED produced one of the first full fashion tech catwalk shows in Europe, we are excited to bring together once again the most exciting designers and technologies who make the magic happen. The best part? There are still spots to fill! So, if you’re a fashion tech designer, maker, engineer, who wants to showcase their creation to the world, get in touch! We can’t wait to hear from you! Our own Kristina Dimitrova will also...
SARTORIAL BRINGS TOGETHER DIGITAL ART, FASHION, SOUND AND TECHNOLOGY

SARTORIAL BRINGS TOGETHER DIGITAL ART, FASHION, SOUND AND TECHNOLOGY

Aussies, listen up. dLux Media Arts is organising a unique spectacle of the senses this September. The organization, which supports cultural vibrancy, will take part in Sydney’s Fringe Festival with a one-night event showcasing some of Australia’s leading artists and designers in the fields of fashion, technology, digital, industrial art and sound engineering. sARTorial, as the event is called, will be part fashion show, part exhibition, exploring the potential of merging fashion with cutting-edge interactive art and electronics. The event invites fashion designers, media artists, makers, geeks and technophiles to meet up, experiment and share their visions for the future. This year’s sARTorial will revolve around four sensory elements – light, sounds, movement and touch. Drawing on these elements, the artists and designers will create one-off wearable pieces using the latest techniques and design technologies to produce interactive wearable artworks. sARTorial’s 2016 ambassador is designer and artist Erica Gray, who is recognized as one of the leading figures in the field of wearable art, with her sculptural creations winning awards both in Australia and at New Zealand’s internationally acclaimed World of WearableArt (WOW). The even hints at the future of dLux and aims to create experiences that generate a deeper understanding of art and technology for stronger and healthier communities. Make sure to grab your tickets for sARTorial here. To keep up-to-date with our activities and upcoming events, follow us on Twitter, Facebook, Instagram or sign up for our newsletter....
EVENT REPORT | FASHIONTECH AND THE USER EXPERIENCE

EVENT REPORT | FASHIONTECH AND THE USER EXPERIENCE

Image credit: Brooke Roberts Wearables London and INTERLACED came together this month to host an event exploring the intersection of fashion and technology to enhance user experiences. On Wednesday evening, we gathered in the stunning Kingsway Hall Hotel for an inspiring discussion on the latest in the fashiontech space. The event kicked off with Dr. Camille Baker, media artist, curator and researcher, focused on soft circuits, DIY electronics for smart garments and haptic interfaces for performance and mobile media. Baker went back some 15 years and shared some of her initial projects, as well as her latest work, which looks into ways in which performers can benefit from wearables. ‘Dancers are the hyper users of this technology,’ said the UCA reader. She referred to her MIND Touch project, which looked into new understandings of the sensations of ‘liveness’ and ‘presence’ that may emerge in participatory networked performance, using mobile phones and wearables. Another direction in which we can look at wearables is by fusing technology and biology, said Baker. As examples of this, she pointed to Giulia Tomasello’s Bioconductive Skin and Future Flora projects as well as the work of Anna Dumitriu and Kasia Molga. Next up, award-winning digital knitwear designer Brooke Roberts spoke about the need for us to see technology as an enabler and not the whole purpose of fashiontech products. Roberts, who has over a decade of experience as a diagnostic radiographer within the NHS, uses inspiration from scan images of the brain and sinuses to create knitwear using the latest digital knitting technology and yarns. This truly shows how fashion and technology can exist in...
INTERVIEW | KATE UNSWORTH, CEO, VINAYA

INTERVIEW | KATE UNSWORTH, CEO, VINAYA

Kate Unsworth needs no introduction to the fashion tech community. Since 2013, she has been using technology to help people find digital balance. Back then, under the name Kovert Designs, Unsworth and her team unveiled a smart connected jewelry, Altruis, which is undoubtedly created with the fashion-conscious crowd in mind. Last November, Kovert Desings rebranded to VINAYA and split the company into a Lab and a Studio. The researchers in the Lab look at academic papers and scientific articles, boil down the main findings and present them to the Studio product team, who use them as a guide for VINAYA’s upcoming products. And it looks like this approach has proven successful. When the startup announced the launch of its second product– the first emotion tracker – it smashed its crowdfunding goal of $100k in 41 hours. We sat down with Kate to hear more about the inspiration behind Zenta and trends in fashion, tech and wellbeing. What triggered the creation of Zenta? Our first product, Altruis, was all about using technology to help you silence the noise and still stay connected to the most important things and people in your life. A year in, we started digging deeper and asking “Why are we doing this? Why do we care about helping people disconnect from their phones?” What it really came down was emotional wellbeing. So, for the past 18 months we’ve been diving deeper into that and what we’ve created is the first emotion tracker that comes to market. It’s really cutting edge technology and the reason it doesn’t exist yet is because the technology hasn’t been advanced enough...