TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

TUMBLR & PARAMOUNT PICTURES TO HOST A FASHION TECH EVENT AT PARIS FASHION WEEK

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating on an event to explore the future relationship between technology, fashion, and humans.

‘Prototype’ will take place on March 7th during Paris Fashion Week, where the latest wearable technology will be showcased. This is a theme that prevails heavily in the film. The exhibition will feature creations from designers using technological advances to innovate the world of fashion, with garments that react to adrenaline, display video content, adjust the temperature of the wearer or change shape when they sense different sounds.

prototype-tumblr-parisfashionweek-inter Curated by Tumblr, the event will also feature a headline performance from Viktoria Modesta, the ‘Bionic Pop Star’ and face of Channel 4’s Born Risky disability initiative. Following the event, Tumblr will showcase highlights and original content from it online from March 10th.

Among the exhibitors are some of our fashion tech favourites. Chromat, for example, will be showcasing its Adrenaline Dress, which mimics the body’s ‘fight or flight’ reaction and changes shape to empower the wearer. CuteCircuit, the London-based fashion tech studio, will display its latest pieces and EMEL+ARIS will present its Smart Coat, which uses Far Infrared technology to allow the wearer’s whole body to feel warm.

chromat-tumblr-fashiontech-interlaced

On the accessories front, Wise Wear, which we shared the stage with at BDYHAX in January, will present its smart accessories collection, while shoe designer Silvia Fado will showcase her Kinetic Traces collection of Hydraulic Heels which use springs, rubber balls and pneumatic hydraulics to absorb shock.

The event will be held during Paris Fashion Week on March 7, 2017 from 6-9pm at Le Dôme, Eléphant Paname. Those who wish to attend better be quick as tickets are allocated on a first come, first served basis. To RSVP, email prototype@premiercomms.com

Want to partner with us for an event or invite us to speak? Get in touch at info@interlaced.co

To keep up-to-date with our activities and upcoming events, follow us on Twitter, Facebook, Instagram or sign up to our newsletter.

 

Submit a Comment

Your email address will not be published. Required fields are marked *